“Atelier Jolie is a place for creative people to collaborate with a skilled and diverse family of expert tailors, pattern makers and artisans from around the world. It stems from my appreciation and deep respect for the many tailors and makers I’ve worked with over the years, a desire to make use of the high-quality vintage material and deadstock fabric already available, and also to be part of a movement to cultivate more self-expression.”

According to its website, the company aims to democratise the fashion industry, allowing consumers to partner with a network of tailors, pattern makers and artisans around the globe to create their own unique designs from only leftover, quality vintage material and deadstock.

This circular fashion focus is reflected in Atelier Jolie’s promise that customers will “be able to repair or upcycle pieces from your closet you wish to revive, perfecting fit, breathing new life into what could have been thrown away, and creating quality heirloom garments with personal meaning”.

The brand will also work closely with refugees and give support to other under-appreciated groups.

Angelina Jolie announces sustainable fashion brand Atelier Jolie