The collection, aptly named ‘Power of Paparazzi’, sees the model take on her new nine-piece collection inspired by Twenties art deco designs wiht her trademark confidence and style. “When shooting this campaign in Miami, the paparazzi began following us and taking pictures,” Graham told InStyle.com.

“Looking at their photos sparked an idea, ‘Why not use their photos as the campaign images?’ These raw and unedited images would remind women that they are ‘flawless’ in their own right and that they already have the perfect beach body! Of course it’s daunting knowing the paparazzi may have captured an unflattering photo,” Graham continues. “But I remind myself that being authentic is beautiful, and I have nothing to hide when it comes to my body because I know it’s changing people’s lives.”

Ashley Graham is breaking all the rules with her latest swimwear campaign and we couldn't be happier