The fashion and beauty industries have a lot to answer for when it comes to the representation of realistic and diverse female bodies but, also, strides are being made and there’s a lot to be celebrated.

We’ve seen Christian Louboutin introduce nude shoes for all skin tones, modest Islamic-friendly fashions introduced by brands and now, plus size model, Ashley Graham, fronts the latest H&M campaign reminding us all that not all women look like cookie-cutter images of female beauty.

Graham is one of the most successful plus size models in the industry, and has appeared across a range of glossy titles. Earlier this year, she made headlines when she appeared on the cover of Sports Illustrated- a slot usually reserved for sculpted, unattainable bodies as opposed to realistic images of womanhood.

Plus size model Ashley Graham fronts H&M’s AW16 campaign