Sometimes it takes just a handful of influencers to wear a high street garment for the trend to suddenly explode onto our Instagram feeds. And then, as if by magic, all the stylish females (whose wardrobes we love to covet) have purchased it overnight.

This summer, it looks like there’s a new dress having a full blown sartorial movement on social media – and it’s got the added bonus of being made from 100% cotton.

The ASOS DESIGN shirred bustier maxi dress, in a checked seersucker print, has serious wardrobe appeal. It’s one of those dresses that is the perfect go-to for those unexpected British days when the barometer soars past 25 degrees.

This £38 cotton ASOS maxi is the summer dress of dreams