Fashion

ASOS’ new sustainability filter will change the way you shop forever

Posted by
Harriet Davey
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Street style carrying Asos bag

ASOS has added a new eco-friendly filter, and it’ll give you all the ‘feel-good’ vibes. 

Attention: we have some ASOS news that will make you feel even better about your weekly (okay, daily) scroll!

The environmental impact we have on the planet is something we should all be more conscious of – and we should all be making small changes to better out eco-footprint, too. From switching our morning coffee cup to a re-usable version, to opting for recyclable drinking straws and investing in eco-friendly beauty brands – there are tons of places to start making the change. But, with fashion being one of the biggest polluters, this is a strong place to start. 

Luckily, there are denim brands that are reducing their water usage, shoe brands that are dominated by vegan-friendly materials and even recycled and up-cycled activewear collections and there’s now easier ways to find them. Designer and high street giants in the industry are listening to their consumers who are looking for more sustainable brands. This summer saw the launch of Net-a-Porter’s new ‘Net Sustain’ section that houses all its eco-friendly brands – including Veja – in one easy-to-shop place. Now, ASOS – our favourite predominantly high street scrolling haunt – has launched its ‘Responsible Edit’, and we are more than excited.

Image of Asos new in section
Asos sustainability online

The edit focus on all of ASOS’ sustainable or recycled products, from own label ASOS Design and ASOS WHITE, to much-loved brands including & Other Stories and Monki. 

There are two ways you can find the edit. Firstly, you can use the search toolbar and type in ‘Responsibility Edit’ to be presented with (when we last checked) a massive 10,237 fashion, lifestyle and accessories that are either recycled or made from more sustainable and environmentally friendly materials. Or, secondly, you can use the new super-easy filter feature online or on the app. 

Image of Asos responsible filters
Asos responsible filters

Along with the usual filters of brand, size, colour etc. there’s now a ‘responsible’ drop down menu where you can select what eco-friendly section you’re looking for. Regularly getting lost deep in ASOS will now feel more guilt-free, and of course we’re welcoming the step to a more sustainable shopping experience with open arms. We’re not the only ones – ASOS fans have already been showing their love for the new update on Twitter.

Take a look at the ’Responsible Edit’ ASOS section for yourself, we guarantee you won’t be disappointed! 

Opening image: Getty

Other images: courtesy of Asos

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Harriet Davey

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