ASOS’ brilliant new feature is a fashion game changer

Posted by
Susan Devaney

ASOS has launched a ‘try before you buy’ feature on their app. 

If you’re anything like us, you’ve probably spent a lot of time browsing the internet for that perfect outfit. Now, at long last, that quest for fashion perfection has been made even easier, thanks to ASOS and their new ‘try before you buy’ feature.

This does exactly what it says on the tin: you order clothes, try them on and only pay for the ones you want to keep. 

The process is actually pretty simple: all you have to do is download the ASOS shopping app and fill in your details (such as your email address, mobile number and a UK residential address for delivery and billing address).  Once that’s out of the way, you can start shopping in earnest. And, no matter how full your basket, you can breeze through the digital checkout without paying. 

Then, if you don’t like what you’ve bought (after trying it on at home, of course), you just need to send it back within 30 days of ordering.  

You’ll be charged (no interest or fees) for everything you keep, and payment has to be received via Klarna Pay Later within the 30 days.

“We are constantly looking for new ways to improve the ASOS experience for our 15.4 million customers around the world,” said Nicola Thompson, Global Trading Director at ASOS.

“We know people love the option of paying later only for the things they keep, and are excited to introduce this for customers shopping on our app in the UK.”

It isn’t the first time that ASOS have attempted to make our lives easier: just last month the fashion retailer also introduced ‘instant’ delivery.

The service, branded as “ASOS Instant” costs £12.95 for orders placed before 10am, compared to £9.95 for the existing next-day delivery option. It is available every day except Saturday.

There’s just one snag: at the moment, the scheme is only available for those living in one of London’s 122 postcodes. However, if all goes well, then the option will be extended across the UK in the upcoming months.

For the time being ‘try before you buy’ is only available to UK customers.

But, still, it’s nothing short of a game changer.

Images: Instagram ASOS_Lesley