The supermarket coat stealing hearts on Instagram (and it’s only £25)

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Kayleigh Dray

Ah, autumn: there’s no denying that the “season of mists and mellow fruitfulness” has an abundance of charm, from the riotous red and orange leaves, to the welcome return of those dark wintry evenings (the perfect excuse to spend every night with Netflix, no judgement whatsoever).

However, while autumn has its plus points, it also heralds a period of weather-based uncertainty. And those “four seasons in one day” vibes (think chilly dew-laden mornings, splendiferously sunny afternoons and impossibly rainy, blustery, miserable evenings) always guarantee one thing: hours spent in front of the wardrobe.

What we need, in times such as these, is a statement coat. You know the kind we mean: a transitional jacket that can be worn unbuttoned with a light tea dress and pumps on a warm day, or over a woolly jumper, jeans and boots on a cold one. Something practical and effortlessly chic, that elevates and lifts your outfit to an entirely new level (no matter what the forecast looks like).

And, by George (at Asda), we think we’ve found the very coat that ticks all of those boxes.

A post shared by GeorgeAtAsda (@georgeatasda) on

Priced at an incredibly purse-friendly £25, this formal coat nails ones of autumn/winter 2017’s biggest fashion trends.

We’re talking, of course, about that chic and versatile checked print.

Checks were a big deal on the catwalks this year: at Balenciaga and Stella McCartney they came small and office-like, while at Chloé and Gucci they imbued more of a relaxed Nineties appeal, with flannel shirts and oversize lumberjack-inspired coats.

George at Asda has opted for the former: the coat (available in sizes 8 to 24) features a small red-and-black check on a cream number, which feels fresh, modern and on-trend – yet still timeless enough to make it a good investment piece.

Throw in the crisp clean cut, classic collar and hidden button fastening, and you have a surefire autumn winner.

This coat is just £25 at Asda

This coat is just £25 at Asda

Emily Olner, Ladies Outerwear Buyer at George, told “Our check coat is selling like hot cakes and we have already sold over 3,000 of them since its launch a few days ago.

“The coat is a sure fire hit this autumn and at £25 it’s one of the top purchases for the season.”

And, unsurprisingly, the coat has gone down an absolute storm on Instagram, racking up hundreds of likes over a single weekend.

“WANT!” wrote one social media user.

Another added: “I have it! I love it.”

Others tagged their friends (perhaps not-so-subtly hinting that know exactly what they want for their birthday this year), while another fan simply pointed out: “What a bargain.”

Well, quite.

Not convinced this is the coat of your dreams? Don’t worry: we’ve rounded up the high street’s most stylish coats, from stylish raincoats to on-trend puffer jackets.

Every single one is available for under £150. And, better still, all of them have hoods, to protect your hair from bad weather.

Don’t say we never spoil you.

Images: Jakob Owens


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Kayleigh Dray

Kayleigh Dray is editor of, where she chases after rogue apostrophes and specialises in films, comic books, feminism and television. On a weekend, you can usually find her drinking copious amounts of tea and playing boardgames with her friends. 

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