From counselling Cara Delevingne to being looked after by Naomi Campbell, Kate Moss has revealed why she believes she’s got exactly what it takes to revolutionise the fashion industry (once again), with her new talent agency, Kate Moss Agency.
Moss certainly brought the fashion press to standstill last month when she announced plans to leave Storm Models and set up her own enterprise.
Discovered at just 14 years-old, Moss has spent 27 years on the books at Storm, alongside the likes of Cindy Crawford and Jourdan Dunn, becoming arguably the world’s most in-demand supermodel of all time.
But with wisdom comes power, and after nearly three decades in the business, Moss, 42, is now determined to cast her influence over the industry from an entirely new vantage point.
Talking to Business of Fashion (BoF), first to break the news of Moss’ business plans last month, the supermodel reveals that her years spent coaching rising icons, and in turn being coached herself, have more than equipped her for nurturing new talent.
“Naomi [Campbell] took complete care of me. She’d say, ‘Calm down.’” Moss tells BoF. “I think because you’re alone a lot of the time, you really need guidance. Even now you’re expected to do anything to get the picture, and that’s a work ethic, but you also need a support system.
“There are all these young kids and when Cara [Delevingne] came to me she wasn’t well and I was like, ‘Babe, I am going to take you to a doctor,’ you know, because I’ve been there.
“I’ve got a maternal side and I’d like to take care of them and nurture them so they grow to their full capacity in anything they’d like to do, instead of being used up and tossed out, because I think that can happen a lot with things working so quickly.”
Delevingne has since spoken openly about her struggles with depression, and the ways in the which the pressures of the fashion industry have sometimes made it difficult for her to manage her health, heaping praise on those who have helped her find balance.
Already enjoying legendary longevity herself, in an industry well known for its ruthlessly fast turn-over, Moss has been clear on the fact that she’ll be doing things differently, to help give her new recruits a better chance of striking upon real lasting power.
“I want to focus more on managing people’s careers than just [running] a modelling agency,” she says. “I don’t really want pretty people, I want people that want to sing and dance and act—I want to create stars.”
Of course, it helps that Moss has staged more than a few reinventions of herself.
“I’ve definitely been there and done it all, and I know the things that you don’t have to do and maybe things that you should, which aren’t the normal way of doing things,” she tells BoF.
“It’s just how I know the business. I chose the jobs I wanted to do and it seems to have worked for me. It’s about being selective and doing things that are true to yourself.”
In true Moss style, Kate Moss Agency is already breaking the mould by opening for applications via Instagram - the fashion industry’s social media platform of choice - and deliberately keeping the talent pool small. At least for now.
Nurturing the next generation of multi-faceted icons isn’t all Moss is up to, however.
Read more: Kate Moss opens the doors of her London home
Never one to do things by halves, the supermodel is also primed to build upon her own name and brand, by launching products in her own right, rather than simply acting as the face of companies earning billions off the back of her lucrative presence.
Kate Moss wallpaper is in the works —interior design is said to be on of her personal passions—with hand-painted prints set to be available on umbrellas, teapots and tableware too. And if you thought that was unexpected, just you hold on for the imminent domination of Brand Moss; by the sounds of things, she's well and truly taking control.