J&D's started out by selling bacon-flavoured salt, explaining on their website: “It all started with our dream to make everything taste like bacon” and now the Seattle-based obsessives have embarked on their most intrepid bacon union to date.

“Marrying the ultimate in comfort and cured meat, J&D’s Bacon Scented Underwear represents the gold standard of meat-scented luxury undergarments,” they promise. “It's like a hot frying pan in your pants.”

And don't worry about the meaty aroma disappearing in the laundry, J&D's promise it will linger wash, after wash, after wash!

Perhaps vegetarians who can't help but guiltily lust after the smell of the fry-up favourite may finally have a deterrent.

If you're not yet ready to take on bacony underwear but want more than just the odd rasher in a butty, there's always the slightly less invasive scented pillowcase option:

Bacon scented underwear is here. Sorry.