For the first time since Mattel introduced Barbie to the world in 1959, will she have a new body - one that is no longer of unrealistic proportions.

Today, the brand launched three new range of dolls - tall, curvy and petite - to offer customers something other than their original thin-waisted and busty figurine.

Barbie has long been criticised for reinforcing unattainable standards of beauty and it seems Mattel is now calling an end to the one-type-fits all doll.

There are in total 33 new dolls in the new range titled "Fashionistas" which also offers a variety of skin tones, hair textures and outfits.

If you're keen to know the details, that's seven skin tones, 22 eye colours and 24 hairstyles.

Barbie is now curvy, tall and petite in the biggest change in brand's history