That’s right, over a million people - 1,006,745 at the last count – want to track her latest wares and sartorial choices.
All this, and the account has only been live for less than 13 months.
With a shopping habit to rival even ours, Barbie’s often seen in designer wares from Roksanda Ilincic, Moschino and Diane von Furstenberg, has attended the Golden Globes, Art Basel plus Coachella, and regularly attends Fashion Week in all four major capitals.
Just last week she joined the Net A Porter buying team at London Fashion Week, days before hitting the Big Smoke she guest edited Harper’s Bazaar US during NYFW, and you’ll currently find her being papped in Milan.
It seems that no matter how far beyond childhood we get, everyone still wants to indulge their Barbie fetish.
Even Matthew Williamson, Karl Lagerfeld, Rachel Zoe and Donna Karan have hooked up with the doll for an Instagram collaboration. And the trend shows no sign of slowing.
British shoe designer Sophia Webster recently announced that she’s the latest designer to harness the power of Barbie, designing an entirely new shoe collection around news of the doll’s new flexible ankle.
Barbie wearing flats made international news, and Selfridges is stocking the adult sized versions of Webster’s Barbie inspired kicks.
So what’s next for the blonde?
Then we imagine a break from all the stylised selfies might be in order. Back to Montauk, her holiday destination of choice perhaps? Or maybe she'll head straight to LA to take on the A-list in the fight for more followers.