Think you have what it takes to out-style them? Then read on for details of how to enter our Beat The Fashion Bloggers competition, which gives you the chance to win Vodafone London Fashion Weekend tickets and up to £1,000 to spend at London's hip Oxygen Boutique.
What’s the deal?
We’ve teamed up with four of the web’s most respected fashion bloggers, each of whom has given us an insight into one of the trends they’ll be wearing to this season’s London Fashion Week (16-20 September). All you have to do is send us a picture of your unique take on any of these trends, which will be put into a gallery here on stylist.co.uk. After entry closes, we’ll open the gallery to a public vote and if your look is voted the best you’ll instantly win the Vodafone London Fashion Weekend tickets.
We’ll then photograph each blogger wearing their interpretation of their trend out and about at London Fashion Week. This picture will go head to head with the picture of that category’s winner, and another vote will take place. Everyone that manages to beat the fashion blogger will win a share of the £1,000 to spend at Oxygen Boutique.
How do I enter?
First, read more about our four bloggers and – importantly – their chosen trend below. Then, send a snap of your take on any of those trends to us – you can enter via email on firstname.lastname@example.org stating which trend you've chosen in the subject line, or tweet your picture to us on @StylistMagazine, using the hashtag #beatthefashionbloggers. You can enter as many of the trend categories as you like, and can send us any number of images. Entries must be received by 5pm on Tuesday 13 September, after which the public vote will open, and close at 5pm on Thursday 16 September.
More about the prizes
The winner of each trend category will instantly win a pair of tickets to Vodafone London Fashion Weekend, which runs 22-25 September and features catwalk shows, designer labels at up to 70% off and a new vintage area curated by Wayne Hemingway. The winning tickets will be valid on Saturday 24 September. To purchase tickets now, visit londonfashionweekend.co.uk
Each of these winners that goes on to win the head to head vote will win a share of the £1,000 to spend online or in-store at Oxygen Boutique, where labels include Alice + Olivia, Equipment and J Brand. The fewer people that beat the fashion bloggers, the bigger each winner’s share – so, for example, if only one person beats the blogger, they will win the entire £1,000. If all four winners beat the bloggers, they will each get £250.
Ready to enter? Discover more about our four fashion bloggers and each of their chosen trends below…
Kristin Knox from The Clothes Whisperer
Chosen trend: Heritage
About the blogger: Hailing from the US, Kristin is the founder of The Clothes Whisperer, one of the UK’s most popular fashion blogs. She is also the author of two books, Alexander McQueen: Genius Of A Generation and Culture to Catwalk, released this month. In addition to her blog, Kristin is also the Fashion Editor of stylebible.com, and has her own style columns on The Huffington Post UK and glamourmagazine.co.uk. Kristin lives in London with her dog, Butters (who, naturally, also blogs).
About the trend: "I always like to dress according to the aesthetic of each of the fashion capitals during shows," Kristin explains, "and for London Fashion Week that means the Great British Heritage trend!" Items you'll need in your wardrobe to take on Kristin in this trend? "Floor sweeping tailored trenches as seen at Aquascutum and Burberry, luxe knits and leather accessories like at Mulberry and rich autumnal tones and heritage fabrics like checks and tweeds at Jaeger."
Laetitia Wajnapel from Mademoiselle Robot
Chosen trend: Sixties
About the blogger: Laetitia is the founder and editor of fashion and lifestyle site, Mademoiselle Robot, one of the UK’s most influential fashion blogs. She is also the editor of the MCM Worldwide blog, and works as an Editorial Consultant. Originally from Paris, Laetitia currently lives in London with her husband, daughter, two cats and an ever increasing shoe collection.
About the trend: "I always get really excited come September as it is the one time of the year it is acceptable for someone over 16 to dress like Blair Waldorf in the first season of Gossip Girl," Laetitia tells us. "I have a fascination for preppy styles, uniforms and vintage clothing, so picked Sixties as to me it embodies the demure school girl aesthetic I love so much." Need a point in the right direction? "It's all about A-line mini skirts, blouses with ties and knee high socks worn with loafers. My favourite take on the 60s trend has to be Prada's - but of course, who else?"
Ella Gregory from Coco’s Tea Party
Chosen trend: Winter Florals
About the blogger: London-based fashion journalist Ella set up her blog Coco’s Tea Party in September 2006. She holds a degree in Fashion Journalism and, having completed stints at Glamour, The Times and Marie Claire, currently writes for The Huffington Post UK.
About the trend: "Winter florals is one of my favourite runway trends this season," Ella tells us. "I'm not usually a fan of floral prints, but I love the boldness and drama of this trend." Looking for runway inspiration?"The look was at its strongest on the Jil Sander and Paul Smith catwalks," Ella shares.
Kelly Morris from What She Said
Chosen trend: Forties
About the blogger: Londoner Kelly set up What She Said in February 2010. Her upbringing in Camden is reflected in the blog's mixture of fashion, style and music. Kelly studied Fashion Promotion at the University of Creative Arts and, following internships at Cocosa, more! Look and Now, currently works as the Fashion Assistant at department store Liberty’s in-store magazine.
About the trend: "Miu Miu’s autumn/winter 2011 show stole my heart by mixing my favorite autumnal shades of mustard, emerald and burgundy with a wearable Forties silhouette," Kelly says of her chosen trend, adding, "it's so flattering on virtually all figures." Tea dresses and mid-heels form the basis of her take on the look, but it's the accessories that make it: "faux-fur stoles, leather gloves and ladylike handbags are classics to keep forever."
Terms and Conditions: Copyright in all images submitted for this competition remains with the respective entrants. Where an image is used, the photographer will be credited. However, in consideration of their providing the competition, each entrant grants a worldwide, irrevocable, licence to Stylist to feature any or all of the submitted images in any of their publications, their websites, their social media channels, and/or in any promotional material connected to this competition for a period of no more than five years. Usual Stylist terms and conditions apply.