Kaye is clear: “The popularity of the low key bridal look is a lot to do with the fact that women want to be able to wear their wedding look again after the wedding day. The pared-back look is much more individual because you can really style it in so many different ways and make it really your own.”

Brides-to-be can take their cues from a clutch of notable figures in the public eye, who have similarly favoured pared-back bridal ensembles. Lily Allen sported a 50s-inspired Dior mini dress for her Las Vegas wedding to David Harbour, while Sophie Turner opted for a silky jumpsuit for her initial Vegas nuptials.

Wedding jumpsuits, two-piece suits and skirt suits are also more popular than ever, with Rixo noting that the tailoring duo was so popular in their initial bridal collection that its founders have reimagined it in the form of a trouser suit in its second collection.

In short, bridal brigades are more scaled-back than ever before, and so too are the clothes to match. The One has never been so easy to find. The Own Studio’s co-founder Rosie Williams concedes, “There is something so beautiful in simplicity.”

From wedding slips to suits, we've officially entered the era of the low-key bride