If there's one thing that will get us waiting in queues and rapidly hitting the purchase button, it's a good collaboration and this season is peppered with some very big sponsored_longforms.
From the return of the blockbuster collaboration (Kate Moss and Topshop), to leading designers hitting the high street (Peter Pilotto for Target and Katie Eary for River Island) and the fashion pairing that may never happen again (Riccardo Tisci for Nike), here are the best collections to mark in your diary.
Kate Moss for Topshop
Britain's favourite model - who celebrated her 40th birthday this year - returns to Arcadia headquarters with her first collection for Topshop since 2010. She's been working with legendary stylist Katy England and Topshop creative director Kate Phelan. We're expecting the next generation of floral tea dresses and denim cut-offs.
April 2014, topshop.com
Peter Pilotto for Target
They've just won the 2014 BFC/Vogue Designer Fashion Fund award and now Peter Pilotto is launching its highly anticipated 57-piece collection for Target - the American department store that collaborated with designers long before H&M. It's the first time a Target exclusive collection will be available worldwide (via Net-A-Porter).
9 February 2014, net-a-porter.com
Sophia Webster for J.Crew
At J. Crew's New York Fashion Week presentation last autumn, they excitedly debuted a collaboration with the whimsical British shoe designer Sophia Webster. As Jenna Lyons put it: Webster’s shoes are "a beautiful world for your feet to spend the day in".
Topshop and Adidas Originals
If anything is to get us to the gym it's Adidas sportswear designed by Topshop. This 20-piece collection aims to bring some femininity to Adidas Originals’ sports designs, so that it can be worn for fashion and performance.
20 March 2014, adidas.co.uk
David Bailey and Selfridges
For over 50 years, David Bailey has photographed the hottest actors, musicians and models, and now he's printing them on T-shirts exclusively for Selfridges. There are six to choose from including a young Johnny Depp, Mick Jagger and Grace Jones. £70 each.
Available now, selfridges.com
Katie Eary for River Island
The girl behind street couture is finally making her high street debut via River Island's Design Forum with an 18-piece collection inspired by the radical, drug-centric novel Fear And Loathing In Las Vegas. Think: bleached denim, dipped-hems, billowing sleeves, animal prints and fringed bags. Prices range from £15 to £120.
17 February 2014, riverisland.com
Riccardo Tisci and Nike
Givenchy creative director Riccardo Tisci has worn the same style of Nikes for 16 years, so it's only fitting that he takes the creative reins at Nike. Using the 'genderless' Air Force 1 shoe as his starting point, he's transformed the trainer into a knee-high boot (though low and hi-tops are also available).
1st March 2014 (for white), 1st April (for black), nike.com
Marimekko and Banana Republic
Finnish textile company Marimekko - best known for its iconic Unikko floral-print in the 1960s - is taking its expertise to the Banana Republic headquarters. The limited-edition collection promises summer dresses, separates and accessories with a prints that 'pop'. From £39.50.
20 May 2014, bananarepublic.co.uk
Orla Kiely and Clarks
This is the first ever shoe collaboration from Orla Kiely. It features retro slingback block heels and the brand's signature flower motif, all with the comfort of a Clarks shoe.
4 February 2014, clarks.co.uk
Valentino Garavani by Havaianas
On one end we have a Brazilian flip-flop giant and on the other is a legendary Italian fashion house, whose Rockstud pumps have become a firm favourite on and off the red carpet. These two worlds meet in this luxury range of flip flops. From £155.
Available now, valentino.com
Zooey Deschanel and Tommy Hilfiger