Retro florals from the likes of Versace, Dolce & Gabbana and cult brand, Batsheva have cemented the prairie dress as a summer staple.
Forget the backless, sexy, silky mini-dresses that caused waves on the catwalks, this summer the silhouette to invest in is the prairie dress.
The trend centres around retro-florals, but this season’s longer hemlines and full sleeves make this trend more modest than it’s initial and perfect for weddings and British (read: mild at best) summer weekends.
Invest now and wear yours all summer long with vintage wash denim, sandals and a quirky mini-handbag.
Dôen Ruby tiered floral-print dress
Founded in 2015 and created by a collective of women in LA, Dôen’s dresses are the ultimate in versatile; beautiful enough for occasionwear and low-key enough for everyday.
Faithfull The Brand Ari floral midi dress
This effortless printed summer dresses works as well over a bikini at the beach as it does with trainers in the city and with a barely there sandal for an occasion.
Batsheva Kate floral-print cotton-poplin dress
After catching people’s eye with her homemade, matching dresses for herself and her daughter, former lawyer Batsheva Hay launched her label in 2006.
Her signature style is hyper-feminine prairie-style dresses; think high-necks, ruffles and ditsy florals.
M&S Collection Floral Print Swing Mini Dress
This long-sleeved floral dress is perfect for everyday, its higher hemline makes it more wearable while it distinctly nods to the Prairie trend.
Zimmermann Goldie Ruffle Neck Long Dress
There is little chicer than an ankle grazing hemline and this elegant dress, lifted with it’s vintage-inspired floral print, is perfect for smart summer evenings.
SEA NY Lea dress
This cotton dress is the ultimate beach to dinner style. Smart enough for daytime in the city too, it looks great with flat leather sandals and round-framed sunglasses.
Mango midi printed dress
If you prefer a floaty floral to a structured, high-neck style this Mango dress could solve your summer dress dilemmas.
Super lightweight with a long, elegant hemline and button-down neckline it’s effortless, inner-city chic at its best.
Free People Yesica floral ruffle-trim maxi dress
The structured skirt on this monochrome ditsy print dress means it works well with layers, beyond weekends in the park. For autumm, wear it with a turtleneck, black trench and ankle boots.
The Vampire's Wife Susie ruffled floral-print silk-satin maxi dress
This is the investment dress we all wish we had a reason to buy this season. The slim-fitting silhouette feels modern yet the details and print feel distinctly vintage; it already feels like a classic piece you’ll wear for years.
Play up the prairie-inspiration and wear it with a velvet bow and heels.
Next Floral Tie Neck Dress
This floral print tie-neck dress from Next will see you through summer and well into the colder weather. The vintage-inspired colour palette means it not only works well with tights, boots and a coat but it will look dressy with black accessories all summer too.
BERNADETTE stretch-silk satin midi dress
With just a sniff or prairie, Bernadette’s modern silk dresses punctuated with bright floral prints are the perfect antidote to kitsch and sexy summer dresses. We can’t wait to wear this with a low heel, mini handbag and headband for perfect summer wedding style.
Opening image: DÔEN
Product image: courtesy of individual brands