Meet the 90s accessory making a big summer comeback

Posted by for Fashion

The hair scrunchie is back once again, but this time it’s lost its kitsch and has transformed into impossibly cool. 

Hands up who used to own a hair scrunchie back in the day? The iconic hair accessory – loved by the likes of Britney Spears with the infamous pink fluffy pair in the Baby One More Time video - was held pride of place in our arsenal of dressing up tools.

Fashion’s love for all things 90s has seen some our old favourites return with rigour: the slip skirt, the slip dress, the choker necklace and the dad trainers. As summer is on the horizon the next wave of 90s influence brings us the scrunchie. Instead of the crushed velvet versions we were used to wearing, the latest incarnation is much more elevated and so practical I currently have one in my hair and one on my wrist. 

Think luxurious printed silk scrunchies, delicate embroidered hair ties and chic chiffon bows, these new versions of scrunchies are a far cry from their originals, making for an effortless addition to any hair look. And given the current climate of seeing our face on screen much more than we can bare, this is an even easier way up making your hair feel ‘done’. 

For minimalists, add an elongated simple scrunchie bow to plaited hair. For those in a hurry, pop in a neat silk version in place of your usual black hair tie to add some colour and texture to your messy bun. If it’s full nostagalia you are feeling, try a vinyl scrunchie with  your high pony tail. The best part? These srunchies look just as good on your wrist as they do in your hair. 

Shop our edit of the most stylish scrunchies to add to your basket now. 

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Images: Getty/ courtesy of brands

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