T-shirt by St John, tote by Toad, cap by Bao: for fashionable foodies, cladding themselves in merch from the UK's coolest restaurants is the ultimate power move.

14 fashion buys from the UK's coolest restaurants

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Cool restaurants are like a hyped-up fashion brand

Best restaurant merch: 14 of the coolest foodie buys

Jolene tote bag

St John ashtray/key dish 

Bao sweatshirt 

Papi cap 

Norman’s tote 

Lina Stores tea towels 

Yard Sale Pizza Tommy T T-shirt 

Top Cuvee stickers 

Max’s Sandwich Shop T-shirt

Speedboat Bar shirt

Pophams x Lottie Hampson tote bag 

Cafe Cecilia x Simone Rocha apron 

Ombra tote bag 

Bundobust long-sleeve T-shirt 

Stylist Daily

From Jolene totes to Bao hoodies, fashion insiders can’t get enough of foodie merch.

Why your favourite restaurant is now the coolest place to buy clothes (plus 14 chic pieces to shop)

Your favourite restaurant is now the coolest place to shop for fashion – here are 14 of the most stylish foodie buys to bookmark