Astrid & Miyu has reported a 26% increase in sales of its silver jewellery in the past year, with the designs accounting for 37% of the brand’s sales. The London label noted a particular spike in sales of silver jewellery in December, proving that it’s making a beeline for gold’s crown.

Missoma has similarly noted an increase in sales of silver jewellery. During its Black Friday promotional offer, the brand noticed that sales of silver soared by double their average numbers, with its Florence Pugh-approved Silver Mini Claw Charm Hoops proving a particular hit.

Silver jewellery is on the rise, and it’s already proving to be a fashion favourite