These days, when you see a good dress, you’ve just got to go for it. Bibby Sowray tracks down the styles that are sure to sell out quickly this spring. Remember: you snooze, you lose.
It really is the season of the dress. Just last month, Kitri’s green pleated Gabriella style accrued a 1,000-person strong waiting list after being spotted on influencer Charlotte Groeneveld during fashion month. For those who weren’t successful but are still lusting after it, the sell-out dress will be back in stock sometime in mid-May so keep your eyes peeled. In the same month, ASOS’s not-dissimilar floral pleated maxi dress sold like hot cakes after tantalisingly appearing on the site’s homepage weeks before it actually went on sale. What does it all mean? Well, let’s not be too cerebral here, it just means there are a lot of great dresses around at the moment – and that the really good ones sell out in the blink of an eye, so you need to be prepared. Here are six you’re definitely going to want to add to your diary…
Rixo Adrianna dress
Meet Adrianna, the queen of polka dots. The latest dream dress from London-based label Rixo, the go-to brand for any-occasion dresses. It will be available exclusively at net-a-porter from Friday 25 April, but if you’d like to get ahead of the game and get yourself on the waiting list, email email@example.com now. It’s already been seen on well-heeled influencers so is bound to sell fast.
H&M Conscious Exclusive silk dress
H&M’s Conscious Exclusive collection, which uses only organic and recycled materials, always has a few sell-out gems in it, and this latest collection is no different. We’re marking this long-sleeved silk dress with its painterly floral print, beautifully stepped hem and leg-baring split as the one to watch. Kate Bosworth wore it to the LA launch of the collection last week (paired with stompy flat lace-up boots). At £139.99, it can easily be you go-to summer dress, perfect for any event whether dressed up or down. The collection goes on sale on 19 April online at hm.com and in selected stores.
Topshop Margot dress
Margot is the sunshine yellow, boho-tastic, floaty, flower-dappled dress of your dreams. Topshop is expecting this maxi beauty, complete with blouson sleeves and frill detailing, to sell out fast when it hits Topshop.com on 24 April. The best part? It’s an entirely reasonable £55. Not bad for a piece that will take you from beach to barbecue to brother’s wedding with ease, and see you through many more summers to come. Plus, yellow is the colour of the season. Want.
Kitri Violette dress
Linen is always big news in the summer thanks to it’s cooling, breathable properties in high temperatures – it’s also one the most eco-friendly fabrics you can choose as it is one of the most biodegradable. Kitri, the London brand behind the aforementioned Gabriella dress, looks to have another quick-mover on the horizon in the form of Violette. The Parma Violet-hued dress has a super-flattering bardot neckline and sophisticated midi hemline, and will be available in May from kitristudio.com. Until then, let’s ponder all the lovely ways we can accessorise it.
ASOS floral jacquard slip dress
ASOS dresses are always hugely popular, and the design team has really excelled itself so far this year. There have already been a number of amazing dresses that have sold out this season (like this beauty) – but luckily there are plenty more to come. We’ve got our eye on this button-through slip dress, a snip at £35 and what we hope to be wearing all summer long (come on, weather). Get it this month (April) on asos.com.
Mango Committed Collection dress
Mango launched its first step towards sustainability last year with its debut Committed Collection, which uses environmentally-friendly organic fabrics that have been dyed with environmentally-friendly inks. This ruffled wrap dress has a beautifully romantic silhouette and wow-factor mega frill at the hem. You can buy it now (yes, now!) at mango.com. It’s worth noting that as with any high street brand’s ‘eco’ collection, there is, of course, still a long way to go and the best way to be sustainable is to be mindful of what you buy and how many times you will wear it. Friendly fashion is the best fashion after all!