This Kitri dress already has a 500 person waiting list: is it the ultimate summer dress to buy now?

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Billie Bhatia
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Kitri green ginham Margot dress

Kitri have done it again. The insider-favourite brand has created the summer dress to end all summer dresses and it’s in demand already. 

We have come to rely on London-based independent brand Kitri for a number of things: consistently cool collections, weekly drops of wardrobe staples that work hard, affordable prices and cult buys.

Just last summer Kitri became the go-to brand for all occasions big or small by delivering knockout dress after knockout dress to such acclaim that they went viral. So much so Stylist’s own, Megan Murray, wrote about her experience of being one of the very few lucky people who managed to get their hands on the brand’s pink gingham Lenora dress. Even if you don’t know it by name, you would have certainly seen it’s puffed sleeves, midi length and button-down front all over your Instagram. 

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Kitri orange puff-sleeve top Jessie Bush Instagram
Puff-sleeves have become a Kitri signature style.

Last week, Kitri launched their highly-anticipated summer collection which was shot on influencer Jessie Bush in her home. Pink patterned boxy shirts, puff-sleeve blouses and simple sundresses make up the summer collection that Bush has styled with some equally dreamy interiors pieces. But once again, it’s a dress that has caught the attention of shoppers. A green off-the-shoulder gingham midi dress named ‘Margot’ to be precise, and it already has a waitlist of over 500. 

Styled with simple tan sandals, Bush shows that the desirable dress can be styled both off the shoulder or on thanks to its elasticated neckline. It also sports a tiered full skirt (and we know that style is popular) as well as the brand’s signature puff sleeves. The perfect summer piece for both minimalists and maximalists, this dress will be your go-to for everything from casual drinks in the park to the weddings you’ve already got pencilled in next year. 

Kitri green ginham Margot dress
Jessie Bush styles the Margot green gingham dress.

Kitri have been savvy when it comes to this new collection both in support of their consumers and in the name of sustainability. Instead of just delivering limited drops of their product which is the format they have previously operated in, the brand has moved to creating a pre-order model which will minimise waste, surplus stock and create an equilibrium between supply and demand. Essentially gauging customers reactions and demands without over producing.

We’ll be adding our names to the Margot waitlist and while we are it, these summer staples too. 

  • Kitri

    Kitri green gingham Margot dress
    Kitri summer collection: Margot green gingham dress

    Join the list to get your hands on the summer’s must-have piece now. 

    Shop Kitri green gingham dress, £145

  • Rose coral linen top

    Kitri Rose coral linen top
    Kitri summer collection: Rose coral linen top

    Puff-sleeves, check. Tie bow details, check. Shell buttons, check. Square neckline, check. There is nothing this linen top doesn’t have. Wear yours with washed out denim for the day and a silk slip skirt for the evening. 

    Shop Kitri linen top, £85

  • Ninette black shirt dress

    Kitri black button down dress
    Kitri summer collection: Ninette black shirt dress

    There is no such thing as too many black dresses, especially not when they come as classic and as timeless as this black dress. Its elegant shape and minimal details will ensure this is a black dress loved for a very long time. 

    Shop Kitri black dress, £145

  • Tammy animal print shirt

    Kitri animal print shirt
    Kitri summer collection: Tammy animal print shirt

    Short-sleeve shirts are making a strong come back this summer. Pair this bright printed shirt with linen shorts for an effortless chic look. 

    Shop Kitri shirt, £75

Images: Courtesy of Kitri