Just when you think everything that could be innovated has already happened (it’s 2023, after all), brands manage to blow our minds with clever, sustainable creations. And as we know, living life a little more consciously is something we should all aim towards. Thankfully, it’s made a little bit easier by cool new launches from brands we already love.

Just look at Ganni, the Scandi label with a loyal cult following is known for its ethos to being kinder to the environment – we’ve already told you about the tracksuit made from banana waste. Now, Ganni has dipped its toe into the world of beauty, joining forces with zero-plastic brand Submission Beauty with a range of planet-friendly glitter (hello, festival season). Add to this the fully electric Polestar 2 car the Stylist team have already tried-and-tested, sunglasses made from apples (yes, really) and a whole host of other interesting new launches in the suitability sphere, and you get a guide to the guilt-free products we can’t stop raving about.

7 of the best new innovations in the sustainability space you need to know about