Forget everything you thought you knew about denim, for this summer, the rules are being rewritten and it’s all about big ‘n’ baggy indigo jeans.
While sales of denim took a nosedive thanks to the pandemic – according to research conducted by market research firm NPD Group from last summer, denim sales tumbled by double digits from the first lockdown compared with the same period last year – life is returning! Which means that it’s high time our denim did too.
While much has been written about wide-leg jeans, dad jeans and, indeed, green jeans (a library of brands are revered for their eco-credentials), there is, in fact, a new style of jeans strutting their way into the fashion realm. Meet the wide-legged indigo-hued jean.
Neither true blue nor acid washed, these jeans are big ‘n’ baggy and a few notches up the colour chart from black. Championed by Victoria Beckham in her spring/summer 2021 collection and Remain (founded by the duo behind cult Copenhagen brand Rotate), it would seem that the message on the denim trend du jour is clear: wide-legged indigo jeans are having a moment.
Indeed, according to fashion platform Lyst, which analyses the behaviour of more than eight million shoppers, not only have searches for flared jeans spiked in recent weeks, but demand for jeans as a whole has grown by 23% since the start of January, with women on average purchasing twice the number of jeans as men.
So, what’re you waiting for? Upgrade that denim and usher in these elongating and oh-so-versatile jeans. And remember, it’s all about that BDE.
Raey Loon wide-leg jeans
Raey, MatchesFashion’s homegrown brand, has noted a spike in denim sales as of late. With indigo jeans this good looking, it’s no surprise.
NA-KD organic front pleat wide legged jeans
Purse-friendly and sartorially on-the-money, these flared indigo numbers are crying out for a spot in your wardrobe.
Cos indigo flared jeans
Trust high-street stalwart Cos to provide an utterly lust-worthy pair of indigo-toned jeans. Wear with a boxy leather blazer and white T-shirt for optimal appeal.
Boden patch pocket wide legged indigo jeans
Wide-legged wonderfulness comes courtesy of Boden, whose low-slung indigo-hued offerings are seriously on trend.
Levi's Ribcage bootcut jeans in indigo
Trust Levi’s, the purveyor of the cult 501 shapes, to provide the indigo wide-legged goods. We’ll be wearing this pair with chunky trainers for a fresh and crisp look.
Plumo Kathleen jeans
With a smart pleated front, these flared jeans from Plumo are the epitome of the trend. Big, baggy and downright fabulous.
Remain Ariane wide-legged jeans
Do it like the Copenhagen set do and invest in a timeless pair of Remain’s indigo flares and we promise they’ll remain (sorry, not sorry) in your wardrobes for years to come.
Images: courtesy of brands.