With Beyoncé fever about to hit London in a big way, the singer has ratcheted up the anticipation by unveiling her latest track Standing on the Sun in a swimwear ad for H&M.

The video features the 31-year-old mum flaunting her incredible body in a series of bikini shots, as she performs as alter ego Mrs. Carter.

The promo is directed by Jonas Akerlund and was filmed in the Bahamas.

"What makes these pieces even more special is that Beyoncé herself had input into the design, and they are full of her own personal style," Ann-Sofie Johansson, head of design at H&M, said last month on the collaboration.

Take a first look at the video below and let us know your thoughts on Twitter.

Click here to see Beyoncé's life in photos.

Beyoncé debuts H&M swimwear video