Responding to stylist.co.uk, the company said in a statement that it was “immensely proud” of the range, and that it was prompted by requests from their “community” – adding that it was designed to help women “look their best” by slimming down.

“These leggings, like many of our leggings designs available, came from requests by our community, who wanted a special way to tell the world about their upcoming wedding whilst gaining motivation to look their best on their big day.

“We agree with our community that your wedding day is an important day, and many women feel like they would like to look their best for themselves, their family and of course, the photographers.

“Our ‘slimming down for the gown’ design has been very popular and well-received by the majority who have commented how it will help give them support and motivation for their big day.”

The spokesperson continued: “We at YouStatement want to promote health and wellness (as you can see from our blog) and support the right to choose what healthy and happy is for you. If our customers feel like they would benefit from the motivation that these leggings provide and that they will ultimately help them achieve their goal of losing a few pounds for their big day, we are immensely proud that this design, along with the healthy advice provided for free in our blog, can help.

“We support the freedom to choose, and whilst ‘slimming down’ may be offensive to some, it may provide support and motivation to many who, for health reasons, need to lose weight.

“We have already received hundreds of positive comments, many of thanks, for this design and will continue to offer it as an option to our customers.”

Images: YouStatement / Pro Image Photography

This wedding range has a pretty dismal message for brides-to-be