Witherspoon, 41, says of the label: “I started this company to honour my Southern heritage and in particular my grandparents who were, and still are, the greatest influences in my life: my grandmother, Dorothea Draper and my grandfather, William James Witherspoon.

“My grandparents taught me everything I know about gracious Southern living. From them I learned to dress and act like a lady, to take pride in my home, to reach out to help a neighbour, and to always invite everyone in for a visit […]

“Whether it’s Nashville or New Orleans, Beaufort or Birmingham, there is a special breed of charm and grace that’s signature to the American South. We’re proud to say that over 40% of our products are made in the United States […] Our goal is to bring contemporary, yet timeless Southern style to your wardrobe.”

How to buy Reese Witherspoon’s fashion line in the UK