Fashion

Calvin Klein’s latest underwear campaign is breaking big boundaries

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Billie Bhatia
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The fashion house celebrates #MYCALVINS in their most inclusive project yet. 

While fashion is starting to seriously consider creating a more inclusive environment for consumers, there is still a huge mountain to climb before it is truly considered diverse. Some sectors within fashion are making more progress than others, but the one sector that has been decidedly backward in their approach is lingerie.

We have become so accustomed to seeing archetypal models taking to billboards, campaigns and shop windows that is comes as no surprise that, for the average woman, shopping for underwear is an anxiety-inducing activity. 

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Nothing could exemplify this more than last year’s Victoria Secret show. While the rest of the fashion industry had made a point of changing the models on the catwalk to be more inclusive when it comes to age, race, size and ability, the American underwear giant decided to ignore the demands of the people and instead only cast sample size women of a certain age.

And that’s why Calvin Klein — probably the most famous name associated with underwear — just launched a ground-breaking campaign which doesn’t just includes bodies of all shapes and sizes, but celebrates them too.

Chika stars in new Calvin Klein #MYCALVINS campaign 

For their latest project, I SPEAK MY TRUTH IN #MYCALVINS, Calvin Klein have enlisted the biggest names in entertainment right now to create a cultural moment. Think singers Billie Eilish and Shawn Mendes, actor (and America’s sweetheart) Noah Centino and rappers ASPAP Rocky and Chika.

The campaign is all about feeling free to express yourself, being uninhibited and being provocative by challenging the norms we see on a regular basis.

Suddenly underwear shopping doesn’t seem so bad.      

Images: Courtesy of Calvin Klein 

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