Phoebe’s Céline was the only brand I ever wanted to buy into, even if I could only afford the occasional pair of Céline skates here and there. It allowed the wearer to feel modern, attractive, strong, confident, bold, stylish and sophisticated. Best of all, it allowed you to feel grown up, even if you were still drinking vodka cranberries with your friends.

It was, in short, everything that the fashion world had promised to be: a place to be a woman. So, when Phoebe announced her departure from the house, and Slimane revealed as the new guard, it evoked a pretty huge response from fans. And not a good one.

You might not know Hedi by name but you will know him by his aesthetic: he is, after all, the reason why we all bought skinny jeans (and wore them with tasseled ankle boots). The reason why all 18-yer-old boys wanted to wear a skinny tie to match their skinny suits to your leaver’s ball He is also the man who transformed Saint Laurent from a £400 million company to a £1 billion company by tapping into the millennial’s desire to look like rock ‘n’ roll band groupie – after, of course, scandalously dropping the Yves from Yves Saint Laurent.

This is clearly a strain of his narcissism he likes inflicting on others. Because, just as soon as he took over Céline, he removed the é acute from the brand name. The result? A lot of pissed off Céline vigilantes running around Paris and London armed with marker pens, restoring their brand to it’s entirety.

Celine has left Paris Fashion Week attendees furious. Here’s why.