Clothing brand launches fruit-scented jeans

It's the best and worst time of year. Hot afternoons in the park and long summer evenings out in a beer garden, are always offset by sweaty commutes and bad body odours. So, could scented clothes be the answer?

A Portuguese clothing brand has launched a line of slim fit jeans that are infused with fruity fragrances in time for the warm season.

The collection by fashion label Salsa is made in five summery pastel hues, from bright yellow to blue, with matching scents such as lemon and blueberries.

The denim is embedded with perfumed microcapsules that diffuse over time. According to the brand, the fragrance can last up to 20 washes ensuring your purchase stays as fresh as it was when you bought it.

The jeans are retailing at £55 (63 €) and delivery is free.

Do you welcome the mix of apparel and fragrance or would you rather not smell of lemon?

Orange jeans with orange scent

Pink jeans with strawberry scent

Yellow jeans with lemon scent

Green jeans with apple scent

Blue jeans with blueberry scent


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