Fashion has taken a giant foot forward in bringing more diversity to its campaigns thanks to H&M's latest advert, which features a hijab-wearing model for the first time in the clothing giant's history.

Mariah Idrissi, a 23-year-old Londoner of Moroccan and Pakistani descent, is seen modelling wide-legged trousers, an oversized blazer and a matching printed scarf worn as a hijab in the 30-second video about recycling clothes.

“It always feels like women who wear hijab are ignored when it comes to fashion,” she tells Fusion. “Our style, in a way, hasn’t really mattered, so it’s amazing that a brand that is big has recognised the way we wear hijab.”

While she appears alongside many often marginalised demographics, including Sikh men and a woman with unshaven armpits in the campaign for H&M's sustainable clothing collection, Idrissi has been garnering the most attention from it from Muslim bloggers and the British media alike.

“I honestly have no idea why,” she continues. “It might be because hijab fashion has boomed in the last few years and to finally see a hijabi [a woman who wears a hijab] in mainstream fashion is a big achievement.”

Clothing giant makes history by starring its first hijab-wearing model