In their latest collaboration Converse have put women’s street style front and centre of the brand.
Converse is that trainer brand almost everyone has an association to with, thanks to shoes like the Chuck Taylor All Star holding icon status. Whether you went hi-top or low-top, Converse were the shoes you busted up at your first festival, the ones you lived in as a teenager (to the point where the laces were officially grey) and the ones you’ve been pairing with floral summer dresses year after year (if you haven’t done this yet then we advocate it strongly).
We have come to expect killer collaborations from Converse with its previous roster boasting the likes of Off-White, JW Anderson, Shrimps, and, of course Comme Des Garçons. For their latest project, Converse, have teamed up with three emerging designers: Koché, Feng Chen Wang and Faith Connexion to rework and redesign both footwear and apparel with a focus on the brand’s sport and utility heritage exclusively for women.
For designer Wang, this is her first women’s wear collection and so he drilled into the infamous Chuck Taylor roots of the brand. The outcome was striped track suits in raspberry red and reimagined high tops looking set for the basketball court in salmon pink.
The team at Faith Connexions was tasked with reshaping how ‘utility’ was represented within the brand, the result being a more street focussed collection of camouflage jackets and cycling shorts styled with oversized black hoodies. As for Koché, creative director Christine Kosher has brought her two worlds of high fashion and sport together for a more couture-like offering - think patchwork and bright colour blocking.
For this epic drop Converse have partnered with Browns for a pop-up store and a series of workshops in London’s Soho (54 - 57 Great Marlborough Street) including designer discussions, DJ sets and live broadcasts over Friday 26th April and Saturday 27th April.
Images: courtesy of Converse