Fashion

This hot designer label is making royalty-approved wedding dresses for under £800

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Anna Pollitt
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Rachel McAdams, Olivia Palermo, Kerry Washington, Kate Middleton... not the guest list for the most ridiculous celebrity party ever, but just some of the famous women who are fans of affordable London label Self Portrait.

The Duchess is the three-year-old fashion house’s most recent A-list devotee, opting for a £320 white maxi dress for her high-profile red carpet appearance at the premiere of A Street Cat Named Bob.

Her crocheted and pleated gown is a popular choice as a wedding dress, too.

Kate Middleton in Self-Portrait's £320 maxi

Kate Middleton in Self-Portrait's £320 maxi

The label’s signature feminine cuts and use of layered lace makes many of the dresses in its ready-to-wear collections first choice for fashion-savvy brides on a budget.

It also has a dedicated bridal collection featuring simple gowns made from guipure lace, silk, chiffon and floral appliques.



Designer Han Chong says the wedding gowns combine “tradition with the contemporary sartorial attitudes of the women of the ‘60s and ‘70s.”

They are priced between £500 and 750 – a relatively inexpensive proposition compared to many bridal shop options.

Chong says he is influenced by Alexander McQueen, who studied before him at Central St Martin’s.

Self-Portrait at Net-a-Porter

Naomie Harris, Chrissy Teigen, Reese Witherspoon, Kristen Stewart and Zendaya are Self-Portrait fans (Image: Net-a-Porter)

He told Fashionista.com that he set up Self-Portrait to close a gap in the market for affordable stylish clothes, and is appealing to the woman who is “not afraid to stand out.”

I design thinking what women actually want, and then I design a wardrobe for them ...We develop the fabrics and try to do something a bit more special.

Self-Portrait dresses

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Anna Pollitt

Anna is a freelance writer and editor who’s been making her dime from online since 2007. She’s a regular at Stylist.co.uk, ITV News and Emerald Street and moonlights as a copywriter and digital content consultant. The baby is borrowed.

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