In the past six months Barbie has undergone a seriously dramatic makeover. In response to the long-standing criticism of her homogeneous standards of beauty Mattel has taken steps to diversify her.
The 57-year-old doll was reissued in August in a range which saw her take on 23 new looks, with eight different skin tones and 18 variations of eye colour.
Then to tackle calls for more diverse body shapes, she was given three - curvy, petite and tall (by no means exhaustive, but definitely progress from her out of this world waist-to-hip ratio).
And now, to celebrate her new look, Mattel has teamed up with US store Target, showing off Barbie's new diverse shapes in swimwear from its 2016 range.
The body-positive campaign is aimed at encouraging us to celebrate our own bodies ahead of the summer season and feel confident in our swimwear.
In short, and contrary that much-loathed ad from last summer, the message is that every body shape is ready for the beach.
All of swimsuits are available in full size from Target - who offer international shipping.