India Cardona is a content creator whose flat sits on the upper floor of a classic terraced house in west London.

More than 80,000 followers are collectively enthralled by India Cardona’s aesthetically pleasing take on life, her home and her wardrobe, shared across two Instagram accounts (The India Edit and The Interiors Edit). Earlier in her social media journey, Cardona also shared daily outfits via The Mirror Edit, an endless source of inspiration for those who favour natural tones and materials, curated in a sophisticated but wearable way.

All of this illustrates Cardona’s ability to lend her considered eye to every design-led part of her life, offering ideas on homeware, fashion and beauty with her personal stamp. “I would describe my style as chic, elevated and wearable, and while fashion is important to me, I prefer the permanence, but also the emotion associated with interiors,” she explains. Photos of Cardona’s home reveal textured, putty-toned walls, raw wood furniture and woven rugs underfoot in the living spaces. A playful twist appears in more intimate rooms, such as a wavy bedside lamp and matching headboard.

“Both my home and my personal style feel calming and elevated, with subtle contrasts of feminine and masculine, with an element of fun mixed in, too,” Cardona continues. Her biggest source of inspiration gives an insight into the enduring nature of her tastes: she eschews trends for the everlasting appeal of film photography, finding new ideas in its dusky tones. “It captures everything so differently and I love the feeling of nostalgia that it creates.”

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