The UK’s 5 best eco-friendly jeans and denim brands

Posted by
Hannah Keegan

The denim production process can take a toll on the environment – but these brands make jeans that are sustainable as well as cool.  

E.L.V. Denim

Founded by stylist Anna Foster, E.L.V. Denim sources vintage jeans and reworks them into Vetements-style patchworked pairs. Each style is made in east London, minimising waste and impact on the environment.

G-Star Raw

G-Star Raw’s collection of recyclable denim is made with upcycled yarns from old jeans. The denim is shredded and blended with organic cotton to ensure maximum longevity and create entirely new styles.


Last year, Lindex launched Re:Design, a collection of upcycled products made from pieces from previous seasons.

M.i.h Jeans

M.i.h Jeans introduced the Paradise capsule in June 2018: five styles in a responsible denim in partnership with Isko, the only denim mill in the world to be awarded the EU Ecolabel and Nordic Swan Ecolabel certifications.


Re/done’s Levi’s collection takes apart old Levi’s jeans and repurposes them into new styles. Every pair is a oneoff and helps reduces further material waste.

To see more from Stylist’s sustainable fashion directory – including the world’s best ethical luxury labels and the eco-friendly brands making affordable style staples – click here

Main image: G-Star Raw