Denim is one of the biggest polluters in the fashion industry – but these brands are making change happen; creating chic sustainable jeans we want to wear.
Being conscious with your fashion choices goes way beyond choosing the latest trends, which is why sustainable brands are on the rise. In fact, even some of the longstanding high street brands we all know and love are making an effort to create items that reduce their negative impact on the planet.
As we consider the environmental impact of our fashion choices, we’re adopting sustainable shopping habits and choosing ethically produced pieces. From embracing vintage and charity shopping to swapping spending-sprees for clothes swaps with pals, they’re all steps in the right direction.
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It has been reported that it takes more than 7,600 litres of water to create one pair of jeans. Take into account how many pairs the average person owns – from skinnies to the straight leg – that’s a lot of water waste.
Lyst’s Year in Fashion 2019 report found that sustainable fashion is growing for designers and consumers, with people searching for specific eco-friendly materials.
So check out our edit of the best, and most on trend sustainable denim brands below…
Sézane delivers French-girl elegance that looks chic at any occasion. The brand have upped its sustainable credentials with the launch of its new collection Denim (r)Evolution, which uses 100 percent GOTS certified organic cotton, recycled cotton and an eco-friendly distressing processes that significantly reduce water and chemical usage. And we love ‘The Brut Sexy’ straight leg and slim fit these are a wardrobe staple.
Sustainable favourite Reformation aren’t just known for their beaut ditsy florals, they have also produced an eco-friendly line of denim, in multiple shapes and colourways.
Our favourite are these 70’s inspired jeans will make for the perfect companion to your square neck top.
Eco friendly fibres, reducing water used to produce denim, and using low emission processes are a few ways in which DL 1961 are practicing sustainability when producing their denim.
These ‘Mara’ denims are the perfect wear everywhere style. Try with a racer back tank and all white trainers.
Water-Less is an initiative by denim giant Levi’s in which less water is used to produce each pair of jeans, reusing water is a key part of this process. In fact to date they have recycled more than 129 million litres of water.
This cropped raw edge style would look great with your strappy sandals and and a slouchy white tee.
Short for East London Vintage, E.L.V denim was founded by fashion stylist Anna Foster. Upcycling is at the heart of the brand creating new jeans from old discarded denim keeping the process circular therefore having zero impact on the environment.
We are seriously impressed with Boyish Jeans ethical credentials. The business starts at the source to scrutinise every aspect of the production process, from ensuring that their cotton is picked by fairly paid workers to utilising vapour-spray washing machines so that machines aren’t filled with more water than necessary. And they’re PETA approved. Happy Shopping.
M.i.h Jeans introduced the Paradise capsule in June 2018: five styles in a responsible denim in partnership with Isko, the only denim mill in the world to be awarded the EU Ecolabel and Nordic Swan Ecolabel certifications.
Main image: Getty
Images: courtesy of brands