The UK’s 5 best eco-friendly jeans and denim brands

Posted by
Hannah Keegan

The denim production process can take a toll on the environment – but these brands make jeans that are sustainable as well as cool.  

Being conscious with your fashion choices goes way beyond choosing the latest trends, which is why sustainable brands are on the rise. In fact, even some of the longstanding brands we all know and love are making an effort to create items that reduce their negative impact on the planet. And, from recyclable bags to recycling and upcycling pre-loved clothing, they’re all steps in the right direction.

When it comes to denim and, in particular, jeans, it has been reported that it takes a massive 7,600 litres of water to create one pair of jeans. Take into account how many pairs the average person owns – from skinnies, to straight and kick flare – and that’s a lot of wasted water.

Luckily, we’ve found some of the brands that are making an effort to create their much-loved denim in a more friendly way. See our top five UK sustainable denim brands below…

E.L.V. Denim

Founded by stylist Anna Foster, E.L.V. Denim sources vintage jeans and reworks them into Vetements-style patchworked pairs. Each style is made in east London, minimising waste and impact on the environment.

  • E.L.V Denim straight leg jeans

    Image of elv jeans
    Eco denim: E.L.V Denim jeans

    Team with chunky trainers and a white T-shirt for day, for evening switch to a cami top and mules.

    Light boyfriend jeans, £290,

G-Star Raw

G-Star Raw’s collection of recyclable denim is made with upcycled yarns from old jeans. The denim is shredded and blended with organic cotton to ensure maximum longevity and create entirely new styles.

  • G Star Lynn mid waist super skinny jeans

    Image of G star jeans
    Eco-friendly denim: G Star Raw jeans

    Classic black skinnies are the fail-safe item that will go the distance in your wardrobe. 

    Black super skinny jeans, £90, G Star Raw at


Last year, Lindex launched Re:Design, a collection of upcycled products made from pieces from previous seasons.

  • Lindex black high waist wide leg jeans

    Image of Lindex jeans
    Eco-friendly denim: Lindex jeans

    They’re made by using water and energy saving processes and responsibly grown cotton.  

    Black jeans, £29.99,

M.i.h Jeans

M.i.h Jeans introduced the Paradise capsule in June 2018: five styles in a responsible denim in partnership with Isko, the only denim mill in the world to be awarded the EU Ecolabel and Nordic Swan Ecolabel certifications.

  • M.i.h high rise cropped jeans

    Image of Mih jeans
    Eco-friendly jeans: M.i.h jeans

    White jeans will work any time of year – team with a light knit and ankle boots. 

    White jean, £235,


Re/done’s Levi’s collection takes apart old Levi’s jeans and repurposes them into new styles. Every pair is a one off and helps reduces further material waste.

  • Re/Done Levi's high rise jeans

    Image of Re/Done jeans
    Eco-friendly jeans: Re/Done

    A straight leg high waist jean will be the base to any great outfit. From a vest and blazer, to a jumper and trainers. 

    High rise jeans, £275,

To see more from Stylist’s sustainable fashion directory – including the world’s best ethical luxury labels and the eco-friendly brands making affordable style staples – click here. 

Main image: G-Star Raw


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Hannah Keegan

Hannah Keegan is the features writer at Stylist magazine.

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