The 6 best eco-friendly jeans and denim brands to rely on

Posted by for Fashion

The denim production process can take a toll on the environment – but these brands make jeans that are sustainable as well as cool.  

Being conscious with your fashion choices goes way beyond choosing the latest trends, which is why sustainable brands are on the rise. In fact, even some of the longstanding brands we all know and love are making an effort to create items that reduce their negative impact on the planet. From recyclable bags to upcycling pre-loved clothing and opting for a reusable water bottle, they’re all steps in the right direction.

When it comes to denim and, in particular, jeans, it has been reported that it takes a massive 7,600 litres of water to create one pair of jeans. Take into account how many pairs the average person owns – from skinnies to straight and mom – and that’s a lot of wasted water.

Lyst’s Year in Fashion 2019 report found that sustainable fashion is growing for designers and consumers with people searching for specific eco-friendly materials. Weekday’s Rowe 100% organic cotton £40 jeans were the most wanted denim item, and you can shop the exact pair below. 

We’ve also found some of the other sustainable brands that are making an effort to create their much-loved denim in a more friendly way. See our top six sustainable denim brands below…


Loved for its denim selection, Swedish high street label Weekday is a go-to for minimal (and affordable) designs. The denim section is always a favourite among fashion insiders due to the great fit and sustainable aspects. 

  • Weekday jeans


    Made from 100% organic cotton, these are the jeans Lyst highlighted as the most-wanted sustainable pair of jeans at the end of 2019. 

    The high waist loose-fit jeans are the everyday pair your wardrobe would thank you for. 

    Shop Weekday Rowe jeans, £40

E.L.V. Denim

Founded by stylist Anna Foster, E.L.V. Denim sources vintage jeans and reworks them into Vetements-style patchworked pairs. Each style is made in east London, minimising waste and impact on the environment.

G-Star Raw

G-Star Raw’s collection of recyclable denim is made with upcycled yarns from old jeans. The denim is shredded and blended with organic cotton to ensure maximum longevity and create entirely new styles.


In 2017 Lindex launched Re:Design, a collection of upcycled products made from pieces from previous seasons to minimise waste and increase circulation of their denim production. 

M.i.h Jeans

M.i.h Jeans introduced the Paradise capsule in June 2018: five styles in a responsible denim in partnership with Isko, the only denim mill in the world to be awarded the EU Ecolabel and Nordic Swan Ecolabel certifications.


Re/done’s Levi’s collection takes apart old Levi’s jeans and repurposes them into new styles. Every pair is a one off and helps reduce further material waste.

Main image: Getty

Images: courtesy of brands

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