Fashion

Is this the most brilliantly honest lingerie campaign yet?

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Sarah Biddlecombe
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Fashion brand & Other Stories have rounded off the year in the most brilliant way possible, with the release of a kickass new advertising campaign which features real woman.

The sister brand of retail giant H&M challenges the traditional notion of beauty in the campaign for its new line of lingerie, which stars relatable women with scars, tattoos and body hair proudly on display.

The unretouched images, shot by female photographer Hedvig Jenning in Sweden, stars three of our new heroes - blogger Helin Honung, cellist Kelsey Lu McJunkis and copywriter Ida Jagerfelt.

Helin Honung

Helin Honung

Kelsey Lu McJunkis

Kelsey Lu McJunkis

Ida Jagerfelt

Ida Jagerfelt

The new lingerie range is priced from £12 for a pair of knickers to £45 for a silk camisole and can be purchased from stories.com

lingerie
lingerie
lingerie

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Sarah Biddlecombe

Sarah Biddlecombe is an award-winning journalist and Digital Features Editor at Stylist

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