This summer, New Look sold one kimono every five seconds.
The high street retailer has credited Japanese-influenced cover-ups with helping to boost its profits by 38.4% to £43.6m from April to June.
It's not the first time kimonos - traditionally straight line robes - have been re-imagined in Western fashion. The decadent mood of the 1920s borrowed heavily from the kimono aesthetic, with legendary designer Paul Poiret credited with inventing the then-controversial 'kimono coat,' while Boy George's penchant for Japanese kimono robes during his Culture Club heyday saw the garment flourish on the '80s New Romantic fashion scene.
Now it's credited as a year-round replacement to the cardigan - as at home at weddings and festivals as it is worn to the office or pub. We've rounded up 10 of the best to buy now.
Black Floral Print Fringed Hem Kimono
£24.99, New Look