Meet @thefashionweekfrog, the hilarious account brilliantly documenting what it’s like to attend fashion week…
Instagram during fashion week is an exhausting exercise. You constantly have to look like you’re having the best time, seeing the most exciting shows and hanging out in the coolest spots. When the reality of the situation is that you’re exhausted because you actually have to wake up early enough to wash your hair and put a full face of make-up on (unlike our usual just rolled out of bed look); you’re hungry, you’re hungover and – truth be told – every show now resembles the one you saw prior to it.
But every once in a while, a fashion Instagram account is birthed that truly encapsulates what it’s like to work in the fashion industry during this time of the year. This season, there has been one account that has got the entire fashion industry howling with laughter thanks to the accuracy of their posts. Enter the surprise smash-hit of fashion week: @fashionweekfrog (no, really, it’s an actual frog).
The account, started by Julia Gall – the accessories cirector at US Marie Claire – documents her Kermit the Frog toy in different poses and set ups, accurately representing what fashion week (and general life) actually feels like during the month of September.
You’ve made it to your front-row seat, you’ve cleaned your camera lens, you know some big names are about to walk in the show. You’ve already prepped your Instagram caption, your time to shine is now. Here comes Gigi Hadid and click click click, the fruits of your labour look exactly like the above. Naturally, you then spend the entire show trying to get the money shot (not actually looking at the clothes) but ultimately: “I can’t post any of these,” is the final feeling.
Insert ‘party’ instead of ‘show’ and we can agree we have all been here. Consider this fashion week’s biggest dilemma. You desperately want to see Marc Jacobs, but the traffic is gridlocked, it’s too hot for the subway and your heels hurt sitting down. The only way to make it through is to pray for a show delay.
You’ve battled with the PR of a brand for a front-row seat for weeks. They have told you they are moving to a smaller venue this season and as such the seating has been cut so the best they can do is a second row. (What this actually means is: we haven’t moved to a smaller venue in fact it’s actually the same size, but we really don’t care that much about you.) The show comes around and the front row flakes. Two minutes before the lights come up on the show the PR (dressed in black, carrying a clipboard and with a headset on) comes pelting towards you… see above for how the rest pans out.
It’s not just the set ups that have had us howling, it’s the captions too. Like this one: ‘they were fine thanks’. Verbatim, this was the response by every fashion team member in the Stylist office to this question.Of course they were a million things other than fine, but brain capacity is at a minimum and how do you explain that Simone Rocha, was the most brilliant show you’ve ever seen that Savage x Fenty is about to transform the industry and that Richard Quinn is a genius?
Thank you @fashionweekfrog for indulging our egos and for making us snort with laughter. We promise to be better people in October.