Fashion Week

Armani 'brands Madonna difficult' after Capegate

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Anna Pollitt
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Giorgio Armani, the designer behind Madonna's "Capegate" incident at the Brits, has defended his sweeping creation that famously saw the singer go flying off stage during Wednesday's live awards show.

Speaking backstage at his Emporio Armani show in Milan, the legendary designer pulled no punches when asked about the incident, suggesting that the singer's tumble was her own fault.

"Madonna, as we know, is very difficult,” Armani, 80, told the Associated Press with a smile. "This cape had a hook and she wanted a tie, and she wasn’t able to open it with her hands. That’s all there is to it."

Right Madge, over to you.

The Material Girl addressed her painful-looking fall on social media soon after the show, posting a sketch of herself in the matador cape along with the caption: "Armani hooked me up! My beautiful cape was tied too tight! But nothing can stop me and love really lifted me up! Thanks for your good wishes! I'm fine! #Livingforlove".

She later denied that the stage wipeout during her performance of Living for Love was an elaborate publicity stunt, describing it as a "horrible nightmare" in an interview with Jonathan Ross that airs on 14 March on ITV.

"I had a little bit of a whiplash and I smacked the back of my head," the 56-year-old said.

Madonna made no mention of Armani's hook/tie swap claim, explaining that a last-minute change to her performance by Brit Awards organisers led to the stumble.

She said that because she was made to walk further to the stage than she had in rehearsals, the cape had been tied extra tight amid fears it would slip off before she began her performance.

Words: Anna Pollitt. Images: Rex Features

Stylist's fashion and beauty teams are reporting from the shows in New York, London, Milan and Paris at  

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Anna Pollitt

Anna is a freelance writer and editor who’s been making her dime from online since 2007. She’s a regular at, ITV News and Emerald Street and moonlights as a copywriter and digital content consultant.