An unexpected star of Chanel's famous supermarket-themed AW14 show in Paris in March was a pair of branded headphones, slung around the necks of models as they paraded around the aisles-come-runway.
In 10 days, with SS15 Fashion Week in full swing, fashion and music fans will be able to snap up a pair of the black leather headphones - for a stunning £4,170.
Covered in Chanel's signature quilting and bearing the fashion house's famous intertwined 'Cs' logo discreetly on each earpiece, the product is the result of a collaboration with US tech firm Monster.
'The headphones are from the AW14/15 collection and are available from Chanel boutiques in mid-September," a spokeswoman told Stylist.co.uk.
They also come with their own leather quilted Chanel carry case, which could theoretically double as a designer clutch - if you're looking at ways to justify the splurge.
How will you be wearing your eyeliner next season? Will culottes make another appearance on the catwalk? What do models dine on backstage? Stylist's fashion and beauty teams will have the answers to these questions and more at Stylist.co.uk/fashion-week as they report live from the shows in New York, London, Milan and Paris.