London Fashion Week is the busiest time of year for Stylist’s on-the-pulse fashion team. Fashion director Arabella Greenhill and executive fashion director Kitty McGee must juggle a hectic schedule of runway shows, launches and studio presentations.
To keep pace with emerging trends and snap their own spin on street style, they need a smartphone that can last the distance.
Pixel, Phone by Google does exactly that, with a battery that lasts all day, fast charging and free, unlimited online storage – not to mention one of the best-rated Smartphone cameras out there.
Here’s how a day at London Fashion Week looks for a typical Stylist fashion editor, armed with a Google Pixel phone:
7am: The early bird catches the worm at London Fashion Week, and the very first thing I do is check my schedule for the day ahead. Collections run back to back and it takes the organisational skills of a well-heeled ninja to keep on top of it all. I tap the mic on Pixel’s in-built Google Assistant to record reminders of what time I need to leave, to make each of my appointments.
8am: It’s important to look the part at London Fashion Week. Not only are there legions of street style bloggers gathered around key LFW venues, fashion editors are required to showcase our authority as stylists and trend spotters to the brand ambassadors we meet throughout the day. Often, we’ll want to give a nod to the designer whose shows we’re attending, too. I might choose my Christopher Kane printed leather clutch for a front row seat at his London collection, for example.
I use a mood board to plan ensembles in advance, opting for a blend of high-street influences and emerging designers whose work inspires me the most. Accessories such as a JW Anderson tote and Fendi sunglasses complete the look, along with my Pixel phone. With its smooth silver unibody and peach Pixel case, it fits seamlessly with any on-point ensemble.
10am: And so, for a triple whammy of shows: Anya Hindmarch, followed by Preen by Thornton Bregazzi and Roland Mouret. As each SS18 collection unfolds, I use my Pixel to jot down thoughts and capture standout looks that I’ll refer back to in my LFW trends report for Stylist magazine. Pixel Imprint means I can open my phone at the touch of my thumb – there’s no faffing about with pins or complicated locking devices. Battery-wise, my Pixel’s still going strong, so there’s no need to join the hordes in a backstage dash for a plug. Phew.
1pm: Pit stop for coffee and a panini. I use Google Assistant to work out where the nearest café is, before video-calling my team using Pixel’s one-tap app, Google Duo. The Stylist fashion team coordinate closely during London Fashion Week. Between us, we attend all major shows and debate together as we draw up our new-season predictions. We also interview designers, stylists and models backstage, and post social updates – all while hitting the usual print deadlines for Stylist. And they say Bella Hadid has it tough...
3pm: A quick drop by the studio of an up-and-coming designer and then it’s back to the front row for Temperley London. As the catwalk unfolds, I post a few live updates to Stylist’s Instagram account. With one of the highest rated Smartphone cameras ever, there’s no need for filters as I use Pixel’s Smartburst feature to capture a rapid sequence of model-shots. This gives our audience a visceral preview of all the action as it unfolds. I don’t even need to worry about deleting my archive of random holiday snaps to free up space, since Pixel’s storage is free and unlimited online at full resolution.
5pm: I dash off a report on the day’s key trends for Stylist before taking my seat at the Holly Fulton presentation. This is a chance for designers to talk through their concepts, setting the scene with a detailed look at each new-season garment, along with its corresponding nail art, hair and makeup.
7pm: Back at my hotel and a swift outfit change, as I swap daywear sandals for Sam Edelman velvet pumps and a metallic jacquard blouse by Anna Sui.
I’m surprised to see my Pixel has plenty of life left in it, even after a full day’s action of photography, video calls and uploads. I give it some extra juice just in case, clocking up seven extra hours of battery time in just 15 minutes via the fast charge feature.
This evening, I have a dinner at Peter Pilotto lined up, followed by parties at Fashion East and Emporio Armani.
It’s a full-on schedule and whether I last the distance remains to be seen: but one thing’s for sure, my Pixel has the stamina. If only it could schmooze for me, too…
Images: Instagram and Rex Features