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“I want to create stars”: Kate Moss launches her own talent agency

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Anna Pollitt
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Kate Moss has revealed she is launching her own talent agency - and "pretty people" need not apply.

The world-famous supermodel is often the star attraction at London Fashion Week shows Topshop Unique and Burberry - both brands she's affiliated with through business and modelling interests - but this season she's using global attention on the capital to chime with the launch of her very own enterprise.

Announcing the venture in Business of Fashion, the 42-year-old says her new business will be about much more than pretty faces.

Kate Moss

Kate Moss' talent agency website

"I want to focus more on managing people’s careers than just [running] a modelling agency," she explains.

I don’t really want pretty people, I want people that want to sing and dance and act - I want to create stars.

- Kate Moss

Moss, who was scouted at the age of 14, broke the catwalk mould with her below-average height, waif-like features and snaggle-tooth smile. Today she's one of the world's richest models - so is perhaps well placed to spot star power in unconventional characters.

Details of her new venture are sketchy. The Kate Moss Agency website has one holding page featuring a black and white model shot of Moss in a denim shirt, denim shorts and fishnet tights.

There is also an Instagram account that already has more than 2,000 followers since its launch on Monday.

The account launched with a photograph of Moss' cover shoot for the magazine, taken by her boyfriend Nikolai von Bismarck.

Moss does not have a public Instagram account of her own, but will appear in images on the agency's account says her new brand manager Camilla Johnson-Hill.

"There will be pictures of Kate, pictures that Kate has chosen and pictures of the other models that the agency represents," Johnson-Hill said, stressing that the social side of things will be strictly "Kate’s vision.”

Moss left Storm, the agency that spotted her back in 1988, earlier this year. Her half-sister Lottie Moss, 18, is still on its books - but for how  long?

Kate Moss' style secrets

  • The early years

    First some background. Behind every great style icon are some not so polished teenage outfit choices.

    We don't love the fit of this shiny suit and trainers on a 19-year-old Kate in in 1993, but the model would later nail masculine tailoring and make it her own.

  • The early years

    Before she discovered her trademark off-duty style, the teenage model's 1993 denim jacket and pumps combo blended into the crowd.

  • The early years

    This white floor-length dress is very '90s but the model hasn't quite put the Kate stamp on the look.

  • The early years

    The Croydon native's early-years airport style wasn't quite the slick affair it is today.

  • The early years

    A memorable choice for an elite model party with fellow super Naomi Campbell in 1993 - and a glimpse of the daring fashionista she would become...

  • THE LBD

    Moss discovered the power of a good LBD early on.

    This cutaway Balenciaga dress was a distinctive hit in 2003.

  • THE LBD

    She's just as comfortable in a more classic, glamorous style.

  • THE LBD

    This Stella McCartney black and nude illusion dress turned heads in 2013.

  • THE LBD

    Replicating the LBD vibe with form-fitting knitwear for a glamorous daytime outing last year.

  • THE LBD

    She's not afraid to bring out the hips.

  • Floaty frocks

    As well as leggy LBDS, the model has long relied on having floaty, floor-length numbers in her style arsenal.

    She curled her hair and piled on the dark shadow for this ethereal Alexander McQueen gown in 2004.

  • Floaty frocks

    She's angelic in Stella McCartney at the the 2008 Met Gala.

  • Floaty frocks

    There's a Spanish vibe to her own Topshop design in 2007.

  • Floaty frocks

    One of her most famous floaty dress moments came in 2007, when she launched her first Topshop range with a mannequin-like pose in the window of the retailer's flagship Oxford Street store.

  • Floaty frocks

    She chose long and flowy for her 2011 wedding to Jamie Hince with a classic John Galliano bias-cut oyster silk chiffon dress.

  • Masculine tailoring

    Never sticking to one particular style is key to her style success.

    No one quite does a sharp jacket and skinny jeans quite like Ms Moss.

  • Masculine tailoring

    She teams her slouchy jacket with pointy shoes and a '60s-inspired bouffant at a 2010 Topshop event.

  • Masculine tailoring

    Jacket, skinnies, heels and shades are quintessential Kate.

  • Masculine tailoring

    Pointy-toed slip-ons are a favourite choice with a sharp-shouldered blazer.

  • Masculine tailoring

    She often experiments with metallics, such as this effortlessly cool two-piece suit last year.

  • Fake fur

    Way back in the day, while Naomi was rocking colourful tartan, Kate showed a leaning towards statement fake fur...

  • Fake fur

    It was to become an enduring love affair.

  • Fake fur

    She's quite '50s Hollywood starlet in a cropped fur jacket for an event at Buckingham Palace in 2004.

  • Fake fur

    The coat-skirt-shades combo is pure glamour.

  • Fake fur

    Rock chick appropriate for a Led Zeppelin concert in 2007.

  • Bare leg boho

    This grunge-edged outfit launched a spate of copycat disc belts.

  • Bare leg boho

    A tiny waistcoat teamed with hotpants, a crucifix and messy hair became the look of 2004.

  • Bare leg boho

    Pioneering festival glamour in a sparkly top and Hunters.

  • Bare leg boho

    Hotpants without even a hint of beach babe in 2006.

  • Bare leg boho

    A hint of '70s hippie on a shopping trip in 2011.

  • Bold prints

    We just love this picture.

    Bold, statement prints have featured prominently over the years and the supermodel looks in her element in this vintage green tunic dress at a V&A exhibition in 2004.

  • Bold prints

    She's working this Alexander McQueen print dress to perfection with gold statement accessories and slicked back 'do in 2009.

  • Bold prints

    Embracing paisley on a trip to California in 2008, the model's tassel bag and tan ankle boots give the outfit that polished 'Kate' edge.

  • Bold prints

    A long-sleeved, high neck monochrome print makes a statement at a business meeting at Tophop HQ in 2009.

  • Bold prints

    It's another high-impact Alexander McQueen print dress that's catching our eye in 2010.

  • Animal print

    Animal print is one of the model's signature looks.

    This train dress even got matching shoes at a 2006 event at the Dorchester hotel.

  • Animal print

    She's the proud owner of a range of animal print coats...

  • Animal print

    Leopard print is a favourite.

  • Animal print

    She's keeps hair and make-up natural with a Marc Jacobs animal print maxi in 2012.

  • Animal print

    A snakeskin dress and white blazer screams sophistication on a night out with Philip Green in 2011.

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Anna Pollitt

Anna is a freelance writer and editor who’s been making her dime from online since 2007. She’s a regular at Stylist.co.uk, ITV News and Emerald Street and moonlights as a copywriter and digital content consultant. The baby is borrowed.

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