The account launched with a photograph of Moss' cover shoot for the magazine, taken by her boyfriend Nikolai von Bismarck.

Moss does not have a public Instagram account of her own, but will appear in images on the agency's account says her new brand manager Camilla Johnson-Hill.

"There will be pictures of Kate, pictures that Kate has chosen and pictures of the other models that the agency represents," Johnson-Hill said, stressing that the social side of things will be strictly "Kate’s vision.”

Moss left Storm, the agency that spotted her back in 1988, earlier this year. Her half-sister Lottie Moss, 18, is still on its books - but for how long?

Kate Moss' style secrets

“I want to create stars”: Kate Moss launches her own talent agency