J. Crew's spring/summer '17 show at New York Fashion Week was modelled entirely by ordinary people - including a seven-month pregnant staff member.
Senior stylist Jenny Kang, dressed in a blue wide-leg jumpsuit, was one of 65 people who took part in the low-key clothing brand's 90-minute presentation.
Standing alongside the mother-to-be were industry types more typically found on the front row; editors, photographers and bloggers - but there was also a bartender, teacher, a J. Crew store manager and an events manager.
Their ages ranged from 13 to 70, and refreshingly, those showing off the clothes were a range of different body shapes.
"We were talking a lot about what inspires us, and it's people in our office - people whose style and energy we love, people we go to dinner and hang out with," designer Somsack Sikhounmuong told Fashionista.com.
In a further testament to J. Crew's commitment to diversity, women wore pieces from the men's collection
"Hearing what makes one woman feel beautiful is very different from what another woman wants and how she feels beautiful," Sikhounmuong adds.