RALPH LAUREN: Fashion magic

A truly incredible 3D show spectacular hailed RL's double whammy of a new Polo collection and launch of the first ever Polo flagship store on Fifth Avenue.

New York Fashion Week SS15 has been a source of digital innovation; Versus presented its first shoppable runway, while Tommy Hilfiger's new 'Social Concierge' service has been instantly delivering editors any digital assets they could think to request at the click of a button (or rather in response to a tweet or email).

All sounding practical and useful so far - but not blowing your mind, right? Well prepared to be blown away. Ralph Lauren presented its new Polo collection via a water-screen projection that towered above the lake in Central Park. The fusion of fashion, art and technology was created using light, projected onto a huge fountain of water from the lake to create a truly stunning 4D spectacle.

Editors watched on in amazement as the final scene saw Mr Lauren himself take a bow, as we would expect at a typical fashion show. The event also celebrated the grand opening of the first ever Polo flagship store on Fifth Avenue.

See for yourself (runway action kicks in at 0.30)

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