Fashion Week

Milan Fashion Week blog

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Stylist Team
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Scroll down for highlights from the catwalk and backstage at Milan Fashion Week autumn/winter 2017, including Giorgio Armani’s colour expedition, Dolce & Gabbana’s celebrity catwalkers, Missoni’s pussy hats protest, Versace’s new power shoulder and an unusual beauty look at Antonio Marras...

Giorgio Armani

Closing Milan Fashion Week with a flourish, Armani marched out superbly structured looks in a vibrant palette of red, blue and green, explaining in show notes that "colour is an expressive gesture."

The designer’s tried-and-tested monochrome served as a base and his signature geometric detailing was evident alongside “irreverent” dog motifs (including an incredibly Insta-friendly Schnauzer jumper). Wide leg trousers and coats were stand out elements from the show, with a focus on tactile, luxurious materials.

Giorgio Armani

Giorgio Armani

Detail: Giorgio Armani

Dolce & Gabbana

Ever mindful of the Instagram crowd and the mileage to be had in a catwalk caper, Dolce & Gabbana went down the tried-and-tested route of casting “real people” to model their clothes. However, this being D&G, the real people were celebrities, socialites, influencers-turned front row regulars, A-list offspring and even British royalty. Lady Kitty Spencer (Diana’s niece), Pixie Lott, Sofia Richie, Corinne Foxx, Anais Gallagher, Rafferty Law and Gabiel Day-Lewis were among the #dgfamily gracing the runway. Of course family is a major focus of the D&G brand, and many of the designs were presented by models and celebrity guests representing various family structures.

The collection itself was inspired by the “New Renaissance” and relied on the label’s signature extravagance – think robust embellishment, leopard print, jacquard, blooming floral prints and black lace. Bizarrely, images of Justin Bieber appeared on t-shirts (the designers are apparently big Beliebers), while this season’s anticipated quirks came in the form of garish, yet cute, kitten and puppy prints and a cartoonish outer space homage.

Dolce & Gabbana

Dolce & Gabbana

Detail: Dolce & Gabbana

Detail: Dolce & Gabbana

Watch: Dolce & Gabbana

Salvatore Ferragamo

Slim-fitting elegance at Salvatore Ferragamo, where even thigh-high splits managed to look demure. Fulvio Rigoni stuck to mixing up texture or pattern in metallic pastels, greys and mauve. Ferragamo’s iconic “Invisible” heel, invented in 1947, also made a welcome catwalk comeback...

Detail: Salvatore Ferragamo


Massimo Giorgetti’s collection referenced David Lynch’s visionary TV show Twin Peaks through tulle skirts paired with American-style sporty jackets and covered-up floral dresses inspired by the landscape of the fictional Washington town. Even shoes came in black and white checkerboard reminiscent of the infamous Black Lodge.


Prada alumnus Francesco Risso made his big debut at Marni following the departure of founding creative director Consuelo Castiglioni. There was much padding, puffing an even a touch of what appeared to be bubble wrap, but was, in fact silk nylon.

What we’re wearing to MFW

Fashion Director Alexandra Fullerton wears Vetements jeans, jumper by Christopher Kane at, Gucci belt, Miu Miu shoes, Falke socks and Celine sunglasses.

Fashion Editor Lucy Reber wears a Whistles jumper, Alexander Wang trousers, Gucci shoes and Mon Purse bag.

Philosophy di Lorenzo Serafini

A young Liz Taylor-meets ‘60s Mods gave Lorenzo Serafini the inspiration for his rebellious collection, underpinned by bold colours and pattern detailing.

Beauty: Philosophy di Lorenzo Serafini

Jil Sander

Exaggerated proportions and strong, rounded shoulder lines (echoing Versace’s “new female power suit) came in soft, autumnal colours at Jil Sander. Padding, quilting and ribbing made for a luxuriously textured collection.

Ermanno Scervino

Sophistication with a hint of sportiness in loose, tailored daywear and delicate lace pleated gossamer gowns for evening at Ermanno Scervino.

Beauty: Ermanno Scervino

Hair stylist James Pecis offered a genius way to upcycle some basic bobby pins backstage, painting them with black nail polish. Slide two in at the hair line for an instantly chic hair accessory. 


Missoni’s autumn/winter ‘17 collection is “designed for contemporary women who rise to the challenges of modern life but never forget the power of nature.” The result? A colour and pattern explosion. Plaid, fur and lurex clashed in distinctive Missoni fashion with a long, lean tailored feel.

But it was the finale that really got people talking. Angela Missoni sent her models down the catwalk wearing pink Missoni pussyhats – a tribute to the styles worn by protesters at the recent Women’s March.


Antonio Marras

More ladylike elegance at Antonio Marras, where these two beautifully bright velvet dresses caught our eye. The botany-themed collection was a tribute to Eva Mameli, the first Italian woman to teach the science of plants in university.

Beauty: Antonio Marras

This season, the Antonio Marras girl has a split personality, which make-up artist Tom Pecheux reflected dramatically in the make-up. The left eye was framed with a classic smokey black shadow, while the right eye was all about the 'head in the clouds' side to her personality. He buffed a cloud of pastel blue around the eyelid. We’re not sure we're ready for mismatched eye make-up but never say never...

Bottega Veneta

A move away from the fluidity and luxe sporty styles we’ve seen so much of this season with a return to a structured ‘40s style silhouette – pinched in waists, puffed up shoulders and proud, angular hips. Veteran Super Eva Herzigova opened the show in a ribbed polo neck, jodhpurs and long gloves and she like all the longer haired models were sporting a retro up do. 

What we’re wearing to MFW

Fashion Director Alexandra Fullerton wears Cos coat, dress Preen by Thornton Bregazzi at The OUTNET, Christian Louboutin shoes and Celine sunglasses.

Fashion Editor Lucy Reber wears Goat top, Frame trousers and Office boots.


Delicate birds of paradise inspired Vionnet for autumn/winter ‘17, with colourful motifs printed on layers of chiffon, cotton cady, and crepe de chine silks.


For Versace, autumn/winter ‘17 is about unity and empowerment. Models were made up with armour-like block black eyeliner and streaks of vivid colours in their hair to show off bold, bright, precise designs interspersed with stylishly placed slogans.

“Unity” appeared in black block capitals along the bottom of a sheer overlay on a richly embroidered cerulean blue skirt, while black high heeled ankle strap shoes were printed with “Courage” in white block lettering to tie in with the sporty stripe on the sole. There was even a “new female power suit” as modelled by Gigi Hadid – the unapproachable spiky shoulder of the ‘80s replaced with a rounded curve. The collection was chic and glamorous with a sleek sporty edge. 

Detail: Versace

Detail: Versace

Detail: Versace

Beauty: Versace

What we’re wearing to MFW

Editor Susan Riley in a REDValentino skirt, Marks & Spencer jacket and jumper and Rupert Sanderson boots.

Fashion Director Alexandra Fullerton in a dress by Whole 9 Yards, Asos polo neck and Topshop shoes.

Beauty: Marco De Vincenzo

Finally, some colour! Backstage at Marco De Vincenzo as Mac's Mark Carrasquillo created a rainbow of ombre eyeliner looks, different on every model.

Detail: Marco De Vincenzo

These shoes were made for dancing...


Preceded by a “wrapping” themed art installation celebrating the craftmanship of the luxury leather good label, the Tod’s autumn/winter ‘17 collection focused on a palette of smooth caramel and monochrome and warm, vibrant thunderbolt patterns.




The paisley we saw at Pucci popped up in a brighter form at Etro in a collection inspired by “kaleidoscopic visions”. The catwalk was decorated overhead with a cacophony of bright fabric flags – a kind of designer bunting – to mark the arrival of Etro’s paisley tribe.

Animal print cuffs and collars adorned long sweeping paisley pattern robe coats, scarves were made for warmth and comfort and clashing everything was a must. A feast of nomadic luxuries.

Detail: Etro

Beauty: Etro

The key product to achieving the Etro hair look? Water. Yes. Just water.

James Pecis washed each girl’s hair and whether straight or curly, he dried it 90% using a diffuser before letting it air dry the final 10%. A clever technique for achieving that slightly fluffy, clean hair look while still maintaining a little control.


Staying true to its name, Max Mara’s little sister label stuck to simple silhouettes and modern minimalism for its autumn/winter ‘17 collection. Quilting, silk, pvc and sturdy knitwear were presented in monochrome, blue and tangerine with minimal pattern – either stark two-tone splits or a uniform digital print of the words “Ready, steady, run”.

Beauty: Sportmax

"Sheen upon sheen upon sheen" was how Mac make-up artist Lauren Parsons described the look she created for Sportmax. Our favourite bit? The eyes. She painted the lids in Mac Paint Pot in Groundwork (take a peek in any make-up artist's kit and this taupe cream shadow is bound to be there – it's universal) before layering with Mac Cream Sheen Glass in Boy Bait, a lipgloss that somehow melts down to a soft glow on the eyes. We'll be trying that. 

Emporio Armani

Armani gave its notoriously sedate colour palette a shock of bright red accessories on Friday in a collection abundant with texture and uniform pattern.

Detail: Emporio Armani

Detail: Emporio Armani

Diesel Black Gold

It was firmly back to ‘90s grunge for Diesel Black Gold with austere maxi skirts and polo necks making for long and lean silhouettes. 


“Couture is an attitude,” Jeremy Scott’s t-shirt spelled out backstage at Moschino – a message serving as a reminder to his supermodel army, including Kendall Jenner, the Hadid sisters, Anna Cleveland and Adwoa Aboah, who strutted the catwalk in outfits inspired by cardboard boxes and recycling.

Detail: Moschino

Detail: Moschino

Watch: Moschino

Beauty: Moschino

Cindy Crawford, Audrey Hepburn, Twiggy... not a bad lineup of women to take your beauty inspiration from. And it was these glamorous faces that make-up artist Tom Pecheux had in mind when creating these sculpted eyes and contoured lips backstage at Moschino.

Backstage: Moschino


More cosy Hygge at Prada with outfits that could double up nicely as soft home furnishings – think geometric print knits, soft grey mohair skirts with floral embellishment and bright, shaggy footwear.

Detail: Prada

Watch: Prada

What we’re wearing to MFW

Fashion Director Alexandra Fullerton in a Marks & Spencer jacket, Uniqlo jumper, Gucci belt, jeans by Keji at and Sergio Rossi shoes.

Editor Susan Riley in a Topshop polo neck, Victoria Beckham skirt, trainers by Adidas at Schuch and a Christian Louboutin bag.

Executive Fashion Director Kitty McGee in a Joie jumper, Kitri top, Me + Em trousers and Chloe shoes.

Emilio Pucci

A raucous show at Emilio Pucci where acid bright block colour outfits came in shiny, shimmering materials and outlandish fringing took centre stage hanging in lengths from floppy hats, jumper sleeves and trouser hems. The label famous for its prints featured an autumnal paisley print and striking animal prints complemented by a wild beauty look.

Detail: Emilio Pucci

Detail: Emilio Pucci

Beauty: Emilio Pucci


Grown-up glamour with a jolt of playfulness at Fendi where thigh-high pillarbox red pointy-toed boots were worn with luxurious tailored wide-leg trousers and midi-length skirts in tweed and herringbone. Printed silk dresses came with cinched in waists emphasised by two giant cross-stitched Xs and gently structured shoulders. The Fendi double ‘F’ made a comeback, with Karl Lagerfeld rebranding the logo that stood for “Fun Fur” as “Feminine Fendi,” the designer told The New York Times.

Detail: Fendi

Detail: Fendi

Max Mara

Hygge hit Fashion Week at Max Mara. The fashion house famous for its coats cosied up with mohair, alpaca and shearling outerwear in a pared back collection inspired by Scandinavian architecture.

Detail: Max Mara

Hijabi model Halima Aden followed up her Milan Fashion Week debut at Alberta Ferretti with an appearance at Max Mara.

Fausto Puglisi

Seemingly inspired to an extent by The Young Pope starring Jude Law, Fausto Puglisi took us on a journey of ornate decadence sprinkled with austere Roman Catholic priest hats.

There were tiered, multi-textured skirts, wildly embellished capes, thigh-split dresses, quilted bomber jackets and dressing gown-style coats in velvet and satin floral print.

Oh, and not forgetting the purple half-trouser-half-skirt trouser suit...

Alberta Ferretti

The romance, history and culture of Venice inspired Alberta Ferretti and theatrical flourishes came in the shape of sweeping capes in jewel-encrusted velvet or flowing floral prints and glittering carnival masks.

Tempering the drama were elegant monochrome and mustard looks, as well as street-style friendly days of the week jumpers.

Alberta Ferretti

Beauty: Alberta Ferretti

Smokey eyes with a dash of burnt orange centred on the lids and metallic gold on the inner corners made for a striking yet wearable beauty look.

Detail: Alberta Ferretti


A gargantuan offering from Gucci, where more than 100 outfits stalked down the catwalk in a dizzying array of pearls, chainmail, patchwork and clashing prints. The show challenged the notion of womenswear and menswear, with both sexes modelling looks traditionally assigned to the other. Salma Hayek, Tom Hiddleston, Florence Welch and Alexa Chung were among the stars watching from the front row.

Detail: Gucci

Partying in Coach

Creative director Stuart Vevers gathered the cool kids of the fashion world to celebrate the opening of the brand’s first Italian store.

Winne Harlow, Adwoa Aboah, Anna Cleveland, Daisy Lowe, Alice Dellal, Jack Guinness and Bryanboy were among the Coach-clad guests clinking Negronis at the historic Bar Basso in honour of the label’s new Milan emporium.