As soon as the Stella McCartney show finished we joined a throng of eager British reporters at the Apple Store to coo over the jazzed-up smartwatch. It's inspired by the luxury leather brand's equestrian roots and is utterly chic. The leather straps come in Single Tour, Double Tour, or Cuff in shades of fauve, étain, capucine and bleu jean.

It's also set apart from the Apple original with Hermès custom font on the watch face and engravings on the buckle and on the rear.

The watch is stocked in only 17 select Apple and Hermès stores and will not be available online.

Single Tour: £720
Double Tour: £820
Cuff: £990

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