Mere mortals may aspire to making the guest list at Soho House, but just around the corner there's a secret hideaway with a much more exclusive clique - the models' club.
An underground community of Supers in the making has privileged access to a luxury hangout-come-school where they eat, sleep and learn the latest techniques in runway strutting.
Model Village is open 365 days a year - to female catwalkers only.
Keeping its glossy doors firmly closed to mere mortals, Model Village's long-limbed, cheekbone-heavy inhabitants are given catwalk coaching, massages, raw food dishes and career advice, including lessons on how to “develop a personality to match their image.”
LVK Models launched the club at the W Hotel near Piccadilly Circus in 2013 and now 1,500 models treat it as their second home.
As well as helping perfect their Blue Steel and offering guidance on big decisions like septum piercings, Model Village is about bringing the beautiful people together.
“The modelling industry has always lacked a sense of community and hospitality,” tutor and former model Kieran Jay told Stylist.co.uk. “Coming here helps them connect with other models and enhances their lifestyle.”