London is a city that’s loved for its irrepressible spirit.

A progressive, out-there style ethos is celebrated on the catwalks and beyond. And now a very British brand has chosen to spotlight the capital’s unique taste for the individual.

Iconic lifestyle label Smythson puts an effervescent spin on London’s relentless appetite for life with its first ever campaign film.

Journey to the Wild Side is a creative short starring Australian actress Phoebe Tonkin and Rhys Ifans.

The brainchild of screenwriter and director Sophie Edelstein, it follows a tourist (Tonkin) looking to find Buckingham Palace. Instead, she is waylaid by a cast of colourful characters, as a series of fantastical sequences play out across London.

Playful Smythson campaign captures eclectic spirit of London