Tom Ford has stolen the red carpet glory of the Oscars with a spectacular A-list event of his own in Tinseltown.
In an age where fashion shows are as much about who's on the frow as the clothes sent down the catwalk, Ford made the controversial - and astute - move of showing his AW15 collection in Hollywood, instead of London.
The resulting celebrity turn-out is pretty impressive to say the least, with Beyonce and Jay-Z, Gwyneth Paltrow, Scarlett Johansson, Amy Adams and Jennifer Lopez just some of the celebrities who attended the show dressed in the designer's own creations.
Jay-Z and Beyonce
These two skipped the red carpet, but did pose for a picture inside the show.
Jay-Z is looking sharp in a Tom Ford black check suit, white shirt, and black tie, while Beyonce is stage-worthy in a Tom Ford SS14 long black crystal mosaic dress.
In a Tom Ford AW15 dress with arm cut outs.
Romain Dauriac and Scarlett Johansson
The actress wore a Tom Ford AW15 gold high neck dress with black strappy shoes.
Scarlett Johansson and Romain Dauriac
Love the 'do Scar-Jo.
In a Tom Ford SS14 sequins sparkle mini corset dress.
And without the coat...
In a Tom Ford embroidered lace dress with a black gold zip clutch.
In a Tom Ford SS15 green sequin long sleeve top with short camo skirt, green fur clutch, and black platforms.
In a Tom Ford red velvet tuxedo.
In a AW11 lace high neck sheer long gown by the designer.
In a Tom Ford for Gucci Cruise 2004 black long sleeve halter dress and black satin strappy sandals.
Rosie Huntington Whiteley and Jason Statham
Rosise is in A Tom Ford AW15 gold chain long sleeve dress with gold strappy sandals.
In a white tux by - you guessed - Tom Ford.
Sam Taylor-Johnson and Aaron Taylor-Johnson
The director is in a Tom Ford for YSL AW02 navy velvet tux with velvet skirt and black peep toes.
In a Tom Ford AW11 velvet lace patterned long sleeve high neck dress and black shoes.
In a Tom Ford gold sequin one-shoulder dress with black lace up boots and gold sequin lipstick clutch.
Ayda Field and Robbie Williams
The singer showing off his new blond 'do.
In a Tom Ford AW12 strapless lace up velvet dress.
In a Tom Ford pre AW15 long plunge neckline cut-out gown with black chain platforms.
In a Tom Ford for Gucci blue velvet tux jacket and sequin blue trousers.
Working a slinky SS11 pink fringe gown.
In a glittering Tom Ford purple sequin long sleeve top.
In a Tom Ford pre spring 15 white suit with black patent pointy heel and black zip clutch.
In a stunning Tom Ford gold short sequin dress.
The celebrity stylist in a statement leather jacket.
In a Tom Ford AW15 black jumpsuit with black suede sandals with silver heel.
In a Tom Ford AW12 V-neck pocket detail dress with black strappy shoes and black and gold clutch.
Fully kitted out in Tom Ford with a textured jacket with matching trousers and polka dot shirt.
In a Tom Ford spring 2011 blue leopard suit with gold platforms.
The British actor spruced up for the fashion bash.
In a Tom Ford purple velvet suit jacket, black trousers, white shirt, and pocket square with polka dots.
In a Tom Ford for YSL AW 2002 embellished black velvet long sleeve dress with Tom Ford black suede peep toes with silver heel and a black velvet clutch.
Tracee Ellis Ross
Diana Ross' actress daughter cuts a powerful silhouette in a collared dress and updo.
In a Tom Ford SS15 black sequin mesh dress.
In a Tom Ford for Gucci S/S 2003 blue floral high neck dress, red velvet strappy shoes and blue feather clutch.
Gwyneth Paltrow and Anna Wintour
Patrick Schwarzenegger, Miley Cyrus and Rita Ora
Rita Ora making herself at home...
Elton John and David Furnish
They skipped the red carpet and went straight for the runway action.
Tom Ford Front Row
All eyes are on the runway styles.