“I have been thinking about what women want, about modern femininity and about how to curate those ideas into a collection for today,” the 44-year-old said in a statement.

“Throughout there is a celebration of the inherent femininity of dresses - ideas of their past, and proposals for the future.”

It’s likely with an eye on the future of her fashion label that Beckham is embarking on her own beauty brand. Despite a recent jump in sales, her label has reported rising losses for the past five years. A beauty join-up with Estee Lauder in 2016 and 2017, meanwhile, resulted in two sell-out collections and according to a WWD report at the time, traffic to the Estee Lauder website increased by 500%. Launching for AW19, Victoria Beckham Beauty will be led by former Estee Lauder executive Sarah Creal.

Victoria Beckham presents her vast vision of modern femininity